Online Media - How to get started

You hear all about streaming, podcasts and lots of other new terms. But what does it all mean? And, if it does appeal, how do you actually get started?

It can be daunting. After all, running and online media business is not what you do. And how could you possibly get enough content to run an online radio station and enough podcasts to be relevant?

That is a question posed by virtually every organisation we have dealt with at Radio Edge - and inevitably that conversation changes to 'so can we do this, or that?' or 'I have an idea'.

You are right that running an online radio station or podcast channel is not what you do. It's why we have a thriving business! We do that bit so you can concentrate on doing whatever your organisation does.

In recent times, we've worked with many sporting clubs and codes, charities, business networking groups, schools, retailers, expos and conferences, local government bodies and special interest groups. One thing they all have in common - a market to speak to and an inability to do it through traditional media or most other forms of social media.

In many cases (almost all), these groups have corporate supporters or sponsors that have really donated to show their support, and this platform has provided a way to provide a measurable and very real ROI to these partners.

In the case of sport, it has become a very real profit centre for clubs that are now able to engage their fans at a level never before seen and briedge the gap to provide real and meaningful connection between sponsors and supporters, therefore increasing the real and perceived value of supporting the club.

Media operation has changed - and not much of it for the better. More importantly, media consumption has changed. It is no longer about mass numbers and demographics. It is about specific audiences and interests. People want content that is relevant to them, and when they want it.

If you're willing to look at moving into the 21st Century in terms of your engagement and communication strategy, we're happy to have a discussion with you. Even if it just gets you to look beyond what you've always done, it will be worthwhile.

Yes it's daunting and confusing. But if it was handed to you, and required no thought or effort to make a change, how would anyone gain an advantage over their competitors?

For a chat about the changing face of media, message Tom Tapping on LinkedIn or email [email protected]