Online Marketing Tools That'll Accelerate Growth of a New Business

Did you recently take the step of starting a new business?

As exciting as this may be, it's only natural to feel a bit of fear as a small business owner in the early days. You may be concerned about what will happen next with so many unanswered questions.

Add in the fact that competition is heating up with each passing year, and you may soon be questioning your decision to branch out on your own, especially when battling it out for search engine optimization, email campaigns, click-to-tweets, conversion rates, and content creation. It's a whole other world and takes a lot of work.

In this article, we will examine the 10 best online marketing tools to help accelerate your new business's growth.?

1. GetResponse:

With approximately 350,000 customers spanning nearly 200 countries, GetResponse is one of the biggest names in the email campaign and marketing service industry.

However, there is much more to GetResponse than its email campaign and marketing tools. As of late, the company has become an all-in-one digital marketing platform, allowing users to tackle various tasks and easily automate many day-to-day marketing activities.

Businesses of all types can use the platform, but it's best for those interested in a simple and effective solution. With its attractive interface, social onboarding process, and top-of-the-line customer support, it remains a favorite of new small business owners who are interested in accelerated growth.

2. BuzzSumo:

Are you interested in better understanding what content will work best for your business? How can you create content that reaches your target audience?

Do you want to keep a close eye on your competition?

This is where BuzzSumo can step in and help any new business excel.

New and small businesses can use BuzzSumo in many ways. I suggest running a search for your primary keywords and your top competitors as part of your digital marketing plan. This will give you a clear idea of which content curation performs best in your space, what your target audience will want to click to tweet, and what works for search engine optimization. You can create a content calendar to help you take advantage of this information.

With detailed results and the ability to use BuzzSumo for free, this is one of the best online marketing tools that all small business owners should experiment with.

3. Buffer:

Businesses out there want nothing to do with social media, but they are few and far between.

If you're starting your business, don't underestimate the power of social media.

But here's the million-dollar question: how will you find enough time to share and manage numerous social media accounts?

All you have to do is complete the necessary information and make a few key decisions, such as when you want to publish the content on your social media sites. From there, Buffer will do the rest of the work for you.

You can rely on Buffer to save time and keep your social media updates fresh.

4. Google Analytics:

From day one, you know that one of the best ways to grow your small business is through organic traffic. The more the better.

But don't overlook the fact that there is more to this than the number of visitors. You want to push as much traffic as possible to your website, but you should also take the time to learn more about your visitors and target audience.

Using a tool like Google Analytics allows you to answer questions such as:

• What keywords are driving the most traffic to your website?
• How much success are you having with social media?
• How long are people staying on your website?
• Which pages are most popular?

You should install Google Analytics on day one, as this tool can help you answer all these questions, among many others.

Soon enough, you'll see how this is one of the best online marketing tools that can help you accelerate the growth of your business and tweak your digital marketing strategy.

5. Yoast SEO:

Is your website built on the WordPress platform? Do you have a strong interest in search engine optimization?

If you answered yes to these questions – just the same as many others – you don't want to overlook the power of the Yoast SEO plugin.

It is that simple to use and will boost your marketing efforts. Once you download the plugin, everything will begin to come together. You are presented with various options while being asked for key information regarding your site.

You can rely on the plugin for professional advice if you don't know what you're doing. This is perfect for new businesses that don't know much about search engine optimization.

With this, the plugin checks for all those details that you are sure to overlook from time to time. This goes a long way in ensuring that every page and post is optimized for the search engines.

6. Hello Bar:

At the time of this post, more than 100,000 websites were using Hello Bar. This alone should give you a better idea of what it brings to the table regarding digital marketing.?

But don't let others dictate what you do. You should learn more about why this is one of the best online marketing tools and how it can help accelerate the growth of your success as a new small business owner.

The page take-over feature is one of my favourites, as this helps promote something when people are leaving your website, such as:

• Asking people to like your Facebook fan or social network page
• Asking for an email to improve your email campaign
• Offering a coupon or discount code if you are selling products

Even if you only use one feature of Hello Bar, it'll probably positively impact your website. And that's exactly what you want early on.

7. Ahrefs:

As one of the most popular and best online marketing tools, you probably know a thing or two about Ahrefs.

As a new business, running a search for all your competitors is a good idea to improve your marketing campaign. From there, see which backlinks they have to determine if you can secure the same ones.

How you use Ahrefs will not be the same as the next person. The only thing that matters is that you devise a marketing campaign and strategy that helps you better understand your website's performance and the finer details of your top competitors.

8. Piktochart:

If content marketing is on your radar, you aren't alone. Many new businesses realize this is one of the best ways to engage their audience, drive traffic, and eventually boost revenue.

But what if I were to tell you that there is more to content marketing than the written word?

With this in mind, Piktochart is one of the best online marketing tools that you should have on your side from day one. With this, you have everything you need to create visually stunning infographics time-efficiently.

Content marketing will always be a big part of what you do, so don't overlook the many ways an infographic can increase your reach via social media to add to your email campaigns or encourage people to click to tweet. Infographics can help you reach new heights.

9. Pitchbox:

You can do many things as a small business owner to accelerate your company's growth. And while you should consider every strategy that is available to you, none is more effective than influencer outreach.

Pitchbox is one of those tools that make your life easier. Rather than manually contacting influencers in your space, you can use this tool to speed up the process, all without losing that ever-so-important personal touch.

The features of Pitchbox run deep, so take your time exploring the system and determining how it can work for your business.

10. SEMrush:

You may not consider yourself a digital marketing professional, but that's exactly what you are when you start a new business. Even if you don't know the first thing about online marketing, this will change as you look for ways to accelerate your growth.

You can then formulate a plan for competing with these sites, hoping to move your property to the top of the search engine results.

I am a big data guy, so a tool like SEMrush always interests me. The sheer volume of information should be enough for you to try this tool.

Conclusion:

Some small businesses succeed, but many fail. If you want to avoid trouble and serve your customers for many years, now's the time to take action. You don't want to let another day go by before implementing some of the best online marketing tools to help your business grow.

You may not use all 10 marketing tools, but it only takes one (or a few) to impact your business majorly.

Are you using any of the above tools for better efficiency and effectiveness?