Ones to watch: Emma Ainscough

After working at Studio Ashby, Emma Ainscough set up her business – mid-lockdown – in May 2020. Smaller projects turned into larger ones, and now she’s working on two homes in London as well as a house in East Sussex. We spent some time with her and here is what she has to say.

What have you become known for?

I think people are beginning to recognise my colourful approach to design, creating spaces that are not too serious and have a fun, creative appeal to them.

Is there any business advice you wish you’d known when you started out?

I’m still very much learning! I take business advice wherever I can get it, but I think one mustn’t be afraid of trying something new (career path wise, or design wise) as if you love something, you can’t really go wrong.

What projects have you got coming up?

I am just starting on a really exciting hospitality project in Shropshire.

What do you obsess over in your work?

I guess I’m a maximalist, but I don’t like clutter – so I’m always looking for everything to have its place within a space, to avoid mess and chaos! It’s those little details that make a beautiful home that bit more functional.

What’s your latest discovery at the Design Centre, Chelsea Harbour?

I love nearly everything at Collier Webb, in particular the lighting collection: I could spend all day gawping at their timeless designs and exceptional craftsmanship.