Oner Active Executive Leadership Announcement

Activewear brand Oner Active initiates C-Suite leadership changes to deliver the next phase of global growth.? ? ??????

Krissy Cela’s vision for Oner Active has been to empower women with activewear that is strong and purpose-led. Since its launch in 2020, the brand has delivered exponential growth, with a sales increase in excess of 100% year on year. To realise the brand’s ambitious development opportunities, Oner Active’s co-founders are expanding the breadth of their Executive management team.

Krissy Cela steps down as CEO to focus on her Creative Director role and additional creative projects, whilst Zach Duane is appointed as Chief Executive Officer (CEO) and Alice Cleary appointed as Chief Marketing Officer (CMO). The appointments of both Senior Executives, alongside formalisation of the leadership team, affirm Oner Active’s confidence in its long-term business growth and brand elevation strategy.

Zach Duane has 25+ years of experience working with high-profile clients including Victoria and David Beckham, Martine Rose and other leading cultural contributors, advising and developing their commercial and business strategies. For the past five years, Zach has also co-managed an investment firm, making over 30 investments in Beauty, Fashion and Tech. Zach has been a board adviser to Oner Active since March 2022.

Alice Cleary has worked across a range of sectors from Fashion, Beauty and Accessories, leading brand transformation alongside the acceleration of digital penetration and customer growth. She has nearly 20 years of international experience in multichannel marketing, CRM and ecommerce and is committed to delivering purpose-led marketing underpinned by innovative digital technology.

Krissy Cela comments: “Over the past 3 years at Oner Active, I’ve overseen the rapid growth of the brand and built a team of incredibly talented people. My passion has always been creative direction – from concepting new products to shooting campaigns and creating experiential moments – and I’m excited to fully step into my new official role as Creative Director. I look forward to working closely with Zach, Alice and the newly formalised leadership team as we continue to grow Oner Active.”

The Executive team will build on Oner Active’s exceptional performance and social brand heat alongside the leadership and creative direction of Krissy Cela. Oner Active is the youngest and fastest organically growing female activewear brand in the UK on Instagram*. Maintaining the brand’s dynamic growth trajectory through operational excellence, enhanced community engagement and an elevated commercial strategy, they will seek to capitalise on an estimated 9.2 million UK shoppers buying female activewear.**

Zach Duane said: “Working with Oner Active in an advisory capacity for the past two years, I have seen the business develop at an incredible pace. It is the most exciting and promising start-up I have seen for many years – not only in terms of revenue growth, but also in terms of its laser-sharp business model and endemic performance culture.

Taking on the role of Chief Executive, I am excited to work more closely with the founders of Oner Active, who have achieved so much in a very short period of time. I am also lucky to be joining an excellent young leadership team, with whom I am looking forward to collaborating with as we seek to make Oner Active a generational sportswear brand for women.”

Alice Cleary said: “I’m incredibly proud to be part of a brand that has such a strong sense of purpose, to honour women and support their journey in fitness and mental health. By blending creativity and storytelling with tech and data, we can deliver the best possible consumer experience and growth. I will be working with Krissy, Zach and the rest of the leadership team to build a strong and healthy foundation for our evolution and invest in key marketing tools to assist us with our long-term goals.”