OnePulse CaseStudies (Part 1)

Businesses and organizations may listen to their customers thanks to brand tracking. They are able to determine what matters to their consumers and gather information about these topics to develop enhancements that are directly tied to client input. Brand tracking allows companies to assess and gauge performance and value, test hypotheses, draw comparisons, keep an eye on their rivals, and identify new opportunities,

So what is Brand Tracking?

Brand tracking refers to?the marketing efforts used to quantify the effects of brand building campaigns on sales and conversions against key metrics such as brand awareness and perception.

Being able to evaluate a brand's success over time is one of the main advantages of brand tracking. Naturally, regular use of the tracking method is required in order to accomplish this. If the tracking process is carried out consistently, it will be possible to see how well or poorly an organization's brand(s) are performing in comparison to their historical performance. Regularly gathering detailed quantitative information from clients enables the organization to regularly evaluate the health of their brand and adjust their marketing and brand strategy as necessary.

With OnePulse, brand tracking has never been any more easier. We continuously measure your brand's health, analyzing how your consumers buy and use your products, and what they think and feel about the brand itself.?

We recently worked with a major retailer who wanted to find out why sales at their Machakos store were low and how their products were perceived by their consumers. We targeted consumers from Machakos County online and ran an online survey to further understand these two concerns.

This campaign helped guide significant decisions that needed to be taken, such as increasing financial backing for a campaign designed to increase its brand awareness.

The most effective and insightful way to learn how your brand is performing is through a solid brand strategy and brand tracking. Get customers to participate in focus groups so they may communicate openly about your brand, its values, and the significance it holds for them. You might find some insights you can meaningfully act on if you do this once every three months with a small focus group. If you use this along with brand tracking, you will soar!

Interested in learning how to get started in your Brand Tracking journey? Send us an email today at [email protected] and together, let's make your brand soar.