Onedox: a crowdfunding success story

I always love to share a crowdfunding success story – and this one is pretty special!

Last week I joined the team at Onedox to celebrate the closing of their funding round. Onedox is on a mission to drag household administration into the 21st century with a unique, free service that helps people save money and time on domestic bills.

Having hit their minimum target of ￡300k in less than three days of their campaign going live with Crowdcube, the Onedox team decided to apply a stretch target.

Within 26 days they had smashed their stretch goal of ￡550k and closed their campaign early, just before the start of their Shareholder Party. No better timing than that! ??

I was thrilled to play a part in their journey, and am absolutely delighted for them because they can take their business so much further now.

The Onedox campaign owed a lot of its success to the “voice” of its founders David and Hugh – their voice is authentic, credible, personal and compelling.

I can’t overstate how important it is to have a voice that resonates with the crowd you want to engage. The Onedox team understood this very quickly and it helped them galvanise a large proportion of their existing customers and investors, many of whom bought into their vision and what they stood for, and then put their money behind them.

The phenomenal support and feedback they received during their campaign will serve them well as they continue to grow their business in the coming months, now confident that their flourishing community wants to hear more of that voice.

* Missed out on Onedox’s crowdfunding? Get yourself on the waitlist now for any spare shares: https://onedox.typeform.com/to/g8kiTo

* And learn how to find your voice with your customers and investors at my next event on 27th July, 2pm-6pm, at the British Library's Business & IP Centre: How to Attract the Right Investors. Other dates are available.