One Writing Hack That Can Explode Your LinkedIn Engagement
Want to know how to boost your LinkedIn engagement?
I found a neat little writing hack that you can use right away
Nothing fancy
Most of us already know and use it daily without realizing
I have tested it many times here on LinkedIn
It works super fine
Curious to know?
But first let's discover why engagement matters in LinkedIn
For those who want to build their business or expand their professional network, LinkedIn remains one of the best platforms to make connections.
When used to its full potential, it can help raise your profile among those who are in a position to support your business or efforts.
I want to dive in a little bit further on the using LinkedIn for business
- LinkedIn stats show that 93% of B2B marketers believe LinkedIn is the most effective site for lead generation
- According to Inside View information, LinkedIn outdoes Facebook, Twitter and blogging for individual lead generation
- 64% of corporate website visits originate on LinkedIn
- More than 80% of B2B social leads come from LinkedIn
If you are a business owner not using LinkedIn, you are leaving money on the table
If you ask me why, here is the answer
"Engagement drives visibility on LinkedIn"
That is why engagement matters
Back to our little trick
Here it goes
"Use emotion-packed words and phrases"
Words that invoke fear, encourage or energize , incite anger, elicit desire, teases ones personal security and more....
Why does this trick always work?
Because human beings are emotional beings
I share my life stories, both personal and business, packed in power words and let the words do the talking
See how I structured this post
I opened the post with a power word "Devastating"
My followers would be keen to know what devastating news I had to share with them.
I also used the the terms "Magic" and "Massive Impact" and more down the post
Read full post here HERE
I lead the reader from my personal life and connected him to my business life
The idea is to put a human face behind my business Growthsquid
Let me give you another example I deployed the above technique
I started with the opening line "I lost my job"
Most people have direct or indirect experience with someone losing a job
But I decide to play around with the readers mine with the second line where I said "It was the best thing that ever happened to me"
That post generated 9000+ views
Not bad for someone who posts three times a day on LinkedIn.
HERE IS THE SECRET
"Use emotion-packed words and phrases"
Words that invoke fear, encourage or energize , incite anger, elicit desire, teases ones personal security and more....
Why does this trick always work?
Because human beings are emotional beings
I share my life stories, both personal and business, packed in power words and let the words do the talking
Comment below "Yes" if you already using this technique and "NO" if you are not and want to explore further