This one word can transform your calls to action
Jamie Graham
I write cracking case studies for busy folk. You know they help you win new clients and stand out—but finding time to create them is impossible. Holler to turn your success stories into sales.
I've been analysing dozens of charity fundraising emails lately.
The vast majority have simple calls to action such as 'Donate Now'.
At the crucial point where someone might be deciding whether or not to donate, I think it's worth adding a reason why they should.
This isn't just me making stuff up; there's a lot of science to support this.
It's a proven psychological principle that applies to all sectors and areas of life. For example, if a friend asks to borrow ￡20 from you without stating what it's for, how likely are you to lend them it?
On the other hand, if they make the same request but tell you exactly why they need it, will you be more or less likely to give them the cash?
This is one of three reasons why it might be time to rethink your calls to action in my latest blog.
Let me know your thoughts in the comments.
Co-founder & Director at Tusko / BCorp Certified. Award Winning Producer/Director
1 年Jamie, thanks for sharing.
Data pipelines, AI and Automation for Businesses.
1 年I believe this is spot on Jamie. The number one thing people want from charity is to know where there money goes. Starting off by telling them what's for should be an immediate uplift.