One Word, Big Impact: How “Our” vs. “My” Shapes Team Culture

In the world of client relationships, the language we use says a lot about our organizational culture. Referring to them as my clients versus our clients is more than a matter of word choice—it reflects a deeper perspective on how we approach our work.

When we use my clients, it can indicate a competitive mindset. It highlights individual ownership and personal responsibility, which can drive performance but may also create an environment where colleagues work in silos, focusing on their own goals rather than the team’s success.

In contrast, saying our clients emphasizes harmony and collaboration. It reminds everyone that we are united in our mission, working together to provide exceptional service. This collective approach fosters a sense of teamwork and shared purpose, ensuring that our clients benefit from the strengths of the entire organization.

In my experience, the shift from my to our transforms not just the language but the entire culture. It creates an environment where collaboration thrives and where everyone is invested in the success of our clients.

I make a concious decision to say our vs my when referring to the people and organizations serve. I find it helps keep me in a team-focused mindset.

How does your organization approach this? Does your culture lean more toward individual ownership or shared responsibility? I’d love to hear your insights.