One Week Wonder

I played piccolo in my college marching band on purpose—I wanted to carry the smallest instrument possible. The piccolo, about the size of a pencil, easily fit up my uniform sleeve when it rained. But there was one drawback: I had to memorize the music. Other musicians could clip a music lyre to the instruments and read the music during halftime, but that wasn’t an option for the piccolo. ?

With six home games a year, we learned a new show for each, plus our pregame performance. This meant memorizing 30 to 40 songs each season. The hardest weeks were the “One-Week Wonders.” We’d receive the drill formation on Monday and perform the halftime show that Saturday. I was already juggling statistics equations and behavior modification theories for my Conditioning and Learning classes. Adding another layer of memorization made for a heavy mental load—especially since I didn’t have a photographic memory. ?

For each new show, I had to quickly memorize both the music and the drill. From Monday to Wednesday, I balanced my flip folder of music on my elbow during practice. By mid-rehearsal Wednesday, I tossed it to the sidelines and played from memory. The chorus and melody came easily, but I fumbled through the other sections. By Friday, I had about 90% of it down. I always made sure I knew the opening and closing phrases—no unintentional solos for me! I can still recall the music from my first show as a freshman. ?

I have a great memory, but memorization doesn’t come easily. Jesse Eisenberg recently shared stories about how fast Kieran Culkin memorized his lines for A Real Pain. Kieran would arrive on set, ask what was being filmed that day, glance at the script, and be off-book within minutes—without mistakes. I could never do that. However, I did learn that chunking made memorization easier. Instead of tackling a whole song at once, I’d start with the opening and chorus. Once those were solid, I added random phrases. Breaking the music into sections helped me learn smaller pieces faster and sequence them for performance. I used the same strategy for memorizing the marching drill. ?

Some shows felt shaky like the pieces were barely coming together by Saturday morning. A few times, I relied on cues from people around me to remember my next move or when to play. But the more I focused on chunking, the easier it became. That’s why I have a good memory today—I apply the same principle to recall conversations and events. But where this skill serves me best is in my keynotes. ? ?

Should You Memorize Your Talk?

These are some of the most common questions I hear when working with organizations on storytelling: ?

• “Should I memorize my talk?”
• “How do I memorize my presentation?”
• “Should I script my talk?”
• “Can I use notes?”

The bigger the talk—like a company-wide meeting or TEDx—the more stressed people feel about memorizing it. At some point, they learn they’ll have a confidence monitor—a private screen at their feet displaying notes, often in PowerPoint view. ? They breathe a sigh of relief, assuming they can load their entire talk into it. But they’re surprised when I tell them to ignore it. Confidence monitors hold maybe three bullets of three words each. Overloading them with text only leads to confusion. Instead of engaging with the audience, speakers look down trying to read. They lose their place, their confidence, and most importantly, the audience’s attention. ? ?

The biggest challenge I face when working with someone is getting them to let go of their script. Many have spent weeks crafting their talk, carefully choosing every word, and making countless edits. But the script they write isn’t the talk they’ll actually give. While scripting can be helpful in preparation, I discourage relying on it for the presentation. You are sharing ideas, not sentences. At some point, you must toss the script to the sidelines and focus on creating an experience. ? ?

Out of the hundreds of keynotes I’ve given, I’ve never once delivered every single planned word, phrase, or even idea. But no audience ever noticed or suffered because of it. More often something better emerged in the moment. ?

Audiences don’t expect perfection. They certainly don’t want to hear you read—they want authenticity. That’s why we laugh when a Saturday Night Live Actor breaks characters or when a comedian banters with the crowd. It feels like we’re experiencing a genuine moment. ?

Sometimes we get stuck in “business mode,’ setting our personality aside and adopting a formal, measured tone. But that rarely makes for an engaging presentation. Instead, we come across like an animatronic from The Hall of the Presidents at Disney—stilted, awkward, and dull. ?

How to Prepare Without Memorizing?

Writing a script helps organize your thoughts, but reading it as part of your speech? That’s a mistake. Your voice even changes when you shift from reading to speaking naturally. One exercise I use with clients:

• Say this section to me as if we were having dinner as friends.
• Imagine joking around with your best friend. Say your opening sentence in that same natural, fun tone.

If you need notes, keep them simple. Use an outline with key sections and a few bullet points for the top ideas you’ll share. This creates a scannable, one-page cheat sheet. ?

Here’s what works for me when I’m preparing for a talk. I perform best when I have time to research, reflect, and organize my thoughts on paper. I start several weeks in advance to refine my ideas. ?

1. Define the audience, what they have in common, and the experience I want to create (examples here, here, and here).
2. Research the topic, review my story toolkit, and compile ideas to share.
3. Develop and refine the script over a few days.
4. Condense the script into a one-page outline of key ideas
5. Create any necessary visual aids that support what I’ll say.
6. Practice the talk, reading the ideas a few times, and integrating the visual aids.
7. Set the script down and practice in chunks: opening story, first idea, second idea, third idea, closing.
8. Ensure I know the opening and closing sentences for each section and the transitions.
9. Practice on the airplane. My best keynotes are performed?at 30,000 feet: no slides, no?notes. I give the talk in my head and incorporate gestures. I focus on the ideas I want to share and have fun with it.
10. On the day of the talk, practice the opening and closing. Before stepping on stage, I remember myself: “Have a conversation. Have fun.” ?

Your audience isn’t looking for a flawless performance—they want a moment that feels real. The best talks don’t come from memorization; they come from connection.

Recent Podcast Appearances

I recently joined David Cowen on the Careers and the Business of Law podcast to discuss storytelling including:

• Why facts & figures alone won’t drive change
• The biggest mistake leaders make when pitching ideas
• A simple 4-part framework to craft stories that move people

You May Have Missed:?

• How to tell short, succinct stories.
• Hate asking people for things? Learn how a specific request, like asking for 27 minutes, may?result in a yes!
• Completely change a story by flipping the perspective.

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