One Week Left Until 2024 Consumer Goods Sales & Marketing Summit

Stop chasing metrics that don’t matter, and engage with other senior leaders to learn how they’re building relevance with consumers, activating with their teams, and then measuring real success.

Tapping the industry’s leading experts and CPG leaders to tackle the topics that matter?to you:

> How Estee Lauder Is Cultivating a New Culture of Measurement

Rethink the connection between people, processes, and technologies, ensuring that they work together to enable agility and rapid response. Drive teams to focus their creative energies where it matters most, fueling innovation and growth.

with: Raheel Khan, Senior Vice President - Foresight & Growth Intelligence, Estée Lauder Companies

> GenAI: The New Sidekick to Every Creative Genius

Learn how to harness the power of a custom GenAI model to revolutionize content production. This exclusive presentation will delve into the journey of increasing marketing productivity while preserving brand knowledge, and empowering design teams using GenAI.

with: Imteaz Ahamed, Director, Performance Marketing, Reckitt

> Omnichannel Commerce - Perspective From the C Suite

Discover how leaders are navigating today's commerce mandates, balancing tech investments with resource constraints, and using analytics to drive success while managing tech debt.

with: Jon Harding, Global CIO, Conair - Amit Kalley, CEO, Infosys Equinox - Gurmeet Singh, Chief Digital, Technology and Data Officer, Ex-Gap, Inc, 7-Eleven

> Building Operating Models for Digital-First, Consumer-Centric Realities

Failing to integrate true consumer-centric strategies? Dig into what marketers can do to develop dynamic and sustainable operating models that withstand digital transformation’s rigor. Learn what this means for full-funnel marketing and achieving omnichannel excellence.

with: Ellen Webb, Vice President, Shopper Analytics & Insights, PepsiCo - Channan Sawhney, Global Amazon Customer Leader, Kenvue - Emily Minardi, Senior Director, Marketing, Kellanova

> AI in Action: Transforming Consumer Goods Marketing

Through real-world success stories and innovative strategies, explore how CPGs are learning to measure success with AI and advanced technologies, from RGM to digital shelf optimization to retail execution and field team empowerment.

with: Todd Hassenfelt, Global Digital Commerce Sr. Director, Strategy & Execution, Colgate-Palmolive - Manju Madhavan, IT Director Digital Commerce, Campbells Soup Company

Check out the agenda for more sessions!

Register now to join the industry on September 23-25, in Princeton NJ, at the Consumer Goods Sales & Marketing Summit to access provocative content and tailored networking opportunities.