No one wants to be Account Number W438T23RE.....

There’s no sound on earth that’s quite as sweet.

It's not the chirping of birds, or the lapping ocean waves. It's the sound of our own name.

When you use a customer’s name, you show them that they aren’t just a number. It may seem like a simple gesture, but it has the power to turn a basic interaction into something memorable. Just ask the Ritz-Carlton.

The luxury hotel chain’s Three Steps of Service play an integral role in their world-renowned reputation.

(And the best part is, you don’t need a luxury budget to use them)

Here’s the condensed version:

1. “A warm and sincere greeting. Use the guest’s name.
2. Anticipation and fulfilment of each guest’s needs.
3. Fond farewell. Give a warm goodbye and use the guest’s name.”

If your staff aren’t consistently using customer names, consider a brief session or a prompt on your Customer Relationship Management (CRM) system.

This small change costs nothing to implement, but can make your customers feel a million dollars.

How Hotel Nordik reached no.1 on Tripadvisor

See the strategic review management that helped this 4-star hotel boost its online visibility. Read the success story.

Automatically import guest data from Mews

The Mews x Customer Alliance integration helps you manage feedback and reviews seamlessly. If you’re using Mews PMS, claim your free 15-minute discovery call to see how we work together.