The one video EVERY marketer should watch this week | The Friday Club | Ep 272
Dan Knowlton
Marketing That Works! Click ‘visit my website’ & see! | Millions in trackable revenue generated for our clients | Business Anchors Podcast Co-host | I write ‘The Friday Club’ (weekly Marketing newsletter)
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You never know who is watching your videos!
This video about how to make top-tier vertical videos was the best content I consumed this week.
What's even crazier is the backstory about how I saw the video.
Thought For The Day: This is THE BEST free marketing masterclass you can watch to get better at marketing today.…(more on this below)?
New Knowlton Content
New Content (Non-Knowlton)
1. [Masterclass] Become a better writer in 60 mins (LOVED THIS!) - Subscribe for this
2. [Video] ChatGPT's new text-to-video tool is WILD - Subscribe for this
3. [Video] ChatGPT's text-to-video tool vs closest rival (CRAZY!) - Subscribe for this
4. [Video] I loved hearing Rory Sutherland's thoughts on AI in this video - Subscribe for this
5. [Video] 1M followers in a few days with 10-minute TikToks!? - Subscribe for this
In other news...
- I did not expect to see this video of my Dad this week. But it's brilliant (and it works).
- Boxbollen posted this clip featuring us this week which was pretty cool!
领英推荐
- Very excited to welcome this company as a new Knowlton client!
Thought for the day
Reesa Teesa's 50-part TikTok series, "Who TF Did I Marry," got 122M+ views in a week & it's the best FREE marketing masterclass:
Zig When Others Zag:
? No one is creating 10 minute videos on TikTok. But Reesa did. Zig when others Zag!
Engaging Storytelling:
? Her 52-part narrative on marriage deception keeps viewers hooked. Good marketers craft compelling, emotional stories!
Authenticity:
? Reesa's genuine sharing builds deep connections. Brands should embrace honesty to resonate with audiences. Be more REAL!
Continuous Engagement:
? Suspense and serialised content keeps the audience returning. Create campaigns that unfold over time for sustained interest.
Community and Discussion:
? The series sparked conversations, turning viewers into an interactive community. Aim for content that encourages conversations!
Platform Suitability:
? TikTok's viral nature was perfectly utilised, highlighting the importance of choosing the right platform based on content and audience.
Universal Themes:
? The relatable themes of trust and resilience broaden its appeal. Use universal experiences to connect widely.
?Personal Branding:
? This journey from a personal tale to viral fame underlines the power of personal branding in storytelling.
Reesa Teesa's success is a lesson in the effectiveness of authentic, engaging marketing strategies in the TikTokified world we live in.
Yes I made that word up.
Have you seen this viral series???
Happy Friday!! ??
Dan (writing this) & Lloyd (in spirit)
Global VP of Marketing | Founder of The Demand Cloud | Demand Generation | Channel Marketing | B2B Marketing | Influencer Marketing | Brand | Search Engine Marketing (SEM) | Digital | Social Media
9 个月This is the power social media has Dan Knowlton Let's keep creating and experimenting
Head of Creative at Search Stack ?? Transforming recruitment content through Graphic Design & Editing services ?? New Dad ???? & Dog Owner ??
9 个月I'm proud that I was big on Adrian before Will Smith said it was cool, I love his content, I love the aesthetic and the pacing, it's proof that content doesn't need to be fast and furious with a zillion transitions. I'm hoping we'll see more people take up this style.
Creating killer PRODUCTIVITY ?so you can get the important stuff done. I will ask you about your productivity strategies
9 个月The power of social media is real! Love to see this ??
Head of Digital & Creative | 20+ Yrs as an Innovative Digital, Marketing & Tech Professional
9 个月Saw this video on the gram (are we still calling it the gram? Insta? Whatever!) and it just goes to show how sharing value and insight can go a long way!