The one trend LinkedIn is leading
Katie McKiever, MA
Award-Winning Social Media & Communications Consultant | Employee Advocacy Strategist | Personal Brand Expert | Brand Journalism Leader | Speaker | LinkedIn Trainer | Thought Leader Partner
Stick around for the Social Media News to Use below.
I'm so grateful for you.?The fact that you took the time to open and read this in order to better yourself and your brand and to learn more in this ever-changing digital world. Thank you.
It's been almost exactly a year since I left my corporate position and went out on my own.
35 clients served (social media management, coaching, consulting, and workshops)
6 figures in sales
1 blessed business owner
This is my last newsletter of 2022. I'll be back in your inbox at the top of the new year. I can't wait to see what social media has in store for us in 2023. Happy Holidays and Happy New Year!
BEREAL:?"Experimenting" being the operative word...
- Brands are experimenting with deals and exclusives on BeReal?[Marketing Brew]
FACEBOOK/LINKEDIN:?I haven't seen anyone use this yet. Facebook now allows you to create an "Article" on your profile.
This looks VERY similar to LinkedIn Articles. LinkedIn is leading the trend when it comes to newsletter/long-form content features. I have the Facebook Article feature on my?personal profile which has "professional mode"?turned on and I also have it on my Facebook business page.
INSTAGRAM:?If you're still not making Reels, this could be an easy way to try it out. You're about to see a lot of these in your feed.
LINKEDIN:?Very telling for what the majority of us were focused on this year.
- The Most Shared Content on LinkedIn in 2022?[LinkedIn Ads Blog]
领英推荐
LINKEDIN:?The platform keeps pushing related updates to this news including this significant one, "Important to know: This feature is being gradually rolled out and may not be available for iOS at this time."
- Post scheduling has arrived!?[LinkedIn for Creators]
LINKEDIN:?A LOT of great insight can be pulled from these posts from higher-level strategy to tactical value like "What’s the Best Time to Post Content on LinkedIn?"
- 15 Posts That Resonated Most With Our Blog’s Audience This Year?[LinkedIn Ads Blog]
META:?These are those wild filters/effects that you see on Reels and elsewhere. They're made by some incredible creators.
- Top Effects of 2022?[Meta]
TIKTOK:?"Around half (49%) of top news publishers are now regularly publishing content on TikTok." Fascinating new research...
- How publishers are learning to create and distribute news on TikTok?[Reuters Institute]
TIKTOK:?The platform is forecasting that there will be three major cultural forces that TikTok will inform next year.
- What's Next 2023 Trend Report?[TikTok Newsroom]
TIKTOK:?Having another go at YouTube.
TIKTOK:?Instead of guessing at the algorithm, TT will start directly stating why a video is being served to you.
TWITTER:?I'm purposefully holding off on reporting much on Twitter right now because I don't trust anything that the "leadership" is doing over there. There is plenty that I want to say and could tell you about, but it's wasted air in a lot of ways because of how policies and rules are being handled right now. Things are being made up on the spot, acted on, taken back, deleted, changed, and it's a mess. I want to always be a trusted source of information and there's not much to trust at the moment.
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