That one time I dressed up as Darth Vader for a presentation

Spring-o-ween, October 2015. A true nightmare of a day etched firmly in my mind for all eternity. The agency had organized a combo Spring & Halloween party and I had decided to get into the spirit of things and really dress up properly. Like full-on-Darth-Vader-properly. But, before we could gorge ourselves, I decided to hold a staff meeting to deliver a killer presentation.

At precisely 4.50pm on a Friday, I cued IT to pump the music and proceeded to waltz into the staff meeting in full Darth Vader regalia to the haunting sounds of The Emperor Strikes Back. As the music stopped and all the staff stared back at me in bewilderment, I realised I’d erred in my judgement. Badly. Very, very badly. (Why is it that IT never, ever works for big presentations but this time it was right on the money?)

“Most-embarrassing moment”

Ensconced in the latex helmet, sweating profusely and completely unable to see or breathe out of the cheap knockoff face mask, I seriously considered just running out of the room. But, before I could make a dash for it, the next level of the hellish nightmare kicked in: I began having an allergic reaction to the latex and my neck, ears and cheeks started to swell and heat up to atomic proportions. In a complete panic. I gave up all sense of dignity and whipped the mask off, wheezing uncontrollably, my whole face swollen and completely pink. Half man, half Vader, I managed a few slides looking like a swollen pork sausage in black latex and finally called it off with “Listen, this is the most-embarrassing moment of my career. Can we just do this next week, rather — and, oh, does anyone have an Allergex?”

Copious amounts of cheap tequila late into that night helped. Kinda. Needless to say, it was (and still is) the worst presentation of my entire career. There are a lot of learnings in that story, most important of all — don’t be an #idiot . But it did remind me of a couple of presentations I did early on in my career: sweating profusely, unable to breathe and pink all?over.

Presentation tips

No one is made for presenting and it’s a daunting task at the best of times. Yet it’s a suit’s core job and most powerful weapon, so how do you master this crucial skill?

1. Dress ups

I think we’ve covered the first obvious point. Dress up is only applicable for stag dos, 40th mid-life-crisis parties and your child’s first-birthday celebrations. Don’t ever do it at work. Ever. Not even a team-branded T-shirt or pitch outfit. You may not get an allergic reaction but your clients most certainly will.

2. Post-it notes are your very best friend

Plotting out the storyline with post-its is a great way to get the flow right by visualising the moments of impact and key thoughts. It’s easy to move things around, and it’s also easy to show an objective person the flow to get their view before you commit anything to keynote. These days there are so many on-line platforms that create the space for ‘work boards’ that everyone can contribute to.

3. Your job is to take clients down the terror curve.

Put yourself in their shoes. Four weeks ago, they gave you a brief for what they thought they wanted: a beautiful braised lamb shank with baby potatoes. Today, you are about to remove the silver cloche and reveal a stunning sea bass with creamed spinach. The story you tell in your presentation needs to very carefully build a bridge from logic to magic and land on the right solution for their problem. Even better, call them a week out and take them through your story on the phone as a pre-sell.

4. The power of three

It’s well-known that humans are more likely to remember key points when they are grouped into threes or start with the same letter. Watch any presentation that Steve Jobs ever did and you’ll see how he mastered this technique. Great presentations are about: confidence, clarity and conviction.

5. Roleplay

Not that Comicon nonsense (see point #1). Once you have your presentation sorted, put it up on screen and go through it with someone you trust. Your peer. Your mentor. Your boss. Your spouse. They will always have an objective view and will soon spot the logic flaws for you to iron out ahead of the big day.

6. “Spontaneity is a meticulously prepared art,” said Oscar Wilde

Great orators and debaters have one thing in common. They practice. It’s weird at first but, the more you hear the words, the inflection, the intent, the better you are at delivering them. If you haven’t practiced your speech at least three times, you’re setting yourself up for failure.

7. “Ja, so I’ll quickly recap the brief and then hand over to the creatives,” said the worst suit ever

There’s not one iota of value in that. Your job is to start the presentation off with a bang and get positive momentum. Think of yourself as the Olympic 4 x 100m relay team. Every runner has a role to play in winning that gold medal. If you can’t run a sub-10s 100m, then step off the track and give your place to someone who can on that day. Then fight for your place in the next race as a matter of pride.

Takeaway??Of course, there’s no set formula for a successful presentation and even Darth Vader has his off days but, as that famous scene in The Empire Strikes Back goes:?“Luke, you do not yet realise your importance. You have only begun to discover your power.”

In 2022, standing out and being memorable in a presentation is your most powerful weapon. You may not feel like you’re made for presenting, but it’s a skill you must master if you’re to be a successful suit.?

Just when millions of people had mastered presenting and had overcome their public speaking fears, Covid-19 changed presenting forever. The sad truth is that your old live presentation skills are now hugely limited. You must remain agile enough to present in any scenario – whether it from home and you’re in your pj’s and a work shirt or whether you’re live in front of your audience, there is a journey that you need to take your audience on during a presentation and if you can walk that journey, step by step and keep them interested, engaged and surprised as you go then you know you’ve done your job.

Jason Harrison is M&C Group South Africa’s?Co-Founder & Chief Operating Officer.?

If you had to ask him what he believes makes for a great Suit, he’ll probably tell you it’s a combination of bit of logic, a whole lot of magic, and someone who can find clarity even in the most complicated briefs. With more than 20 years of experience suiting on some of the biggest and most well-known clients both locally and internationally, Jason knows what it takes to create client partnerships that endure not just the good times, but those times when that job is just not going to plan. The Suit is Jason’s years of experiences distilled into bite-sized pieces of magical logic from which any veteran or intern suit can take the career – and life – lessons needed to become the ultimate Suit.