The One Thing Your Website is Missing in 2025
I looked at 50 different business websites last week.
Want to know what 92% of them were missing?
A clear next step.
I'm serious - most websites just dump information on visitors and hope they figure out what to do next.
That's like having a store with no cash register.
Let me show you what I mean with a real example.
I visited a local bakery's website yesterday.
Beautiful pictures of cakes? ?
List of flavors? ?
Store hours? ?
Phone number? ?
But guess what was missing? ?
An obvious way to order a cake!
No "Order Now" button. No pricing information. No clear process.
The visitor has to figure it all out themselves.
And here's the thing about website visitors:
They're lazy (sorry, but it's true).
If they have to think too hard about what to do next, they leave.
Want proof?
I helped that bakery add a big "Order Your Custom Cake" button at the top of their page.
Their orders increased by 47% in just two weeks.
No fancy design changes. No expensive photos. Just one clear next step.
So here's your homework:
Go to your website right now.
Pretend you're a first-time visitor.
Can you spot the ONE main thing you want people to do within 3 seconds?
If not, you're losing customers.
Want to see how to fix this? Check out my website where I share my simple 3-step process for making your website actually work.
Let's make your website convert in 2025!
Note: Keeping it real and simple, just like my mom taught me.
P.S. What's the ONE thing you want people to do on your website?