THE ONE THING YOU MUST DO AFTER SENDING OUT YOUR MEDIA RELEASE

So you have identified a story idea within your business, great, you have written your media release making sure you have an enticing headline that will spark the media’s interest.

Brilliant, now you send your media release to a number of media organisations, hoping they will respond.

You can sit and wait, which is fine, however there is one thing I strongly advise you do to enhance your chances of media publicity and to start the process of building relationships with the media.,

And that’s to ring the media organisation after you have sent your media release.

When you speak with the media representative, introduce yourself first.

Next ask them if they have received your media release.

Next say this.

“That's great, thank you if you get a chance to cover the story that would be wonderful, but I also understand you are inundated with possible stories, so if you do decide not to I totally understand.

I just wanted to make sure you received my release”.

“If you ever need a comment about (what ever field you are involved in) please don’t hesitate to contact me, I am always available”

That’s it.

Never push for coverage or criticise the media organisation for not covering your story.

This only annoys them and puts you off side.

What you have done, is check to see if your media release arrived, and just as importantly you have started the process of building a relationship with that particular media organisation.

Which is key to gaining on going media coverage.

And you have indicated that you are ALWAYS available for comment, this is always a good move as the media are always looking for experts and people who have authority in a particular field.

If you are unclear about any off these steps please check out

www.6stepstofreemediapublicity.com.au

More specifically if you are unclear on how to identify story ideas within your business click the link below.

www.6stepstofreemediapublicity.com.au/opt-in