The One Thing Separating You from More Success ??

Talent alone doesn’t guarantee success. We’ve all seen incredibly skilled people struggle to break through, while others—maybe even with less raw talent—are out there winning. So, what’s the difference?

Branding. Positioning. Consistency.

It’s not just about what you do; it’s about how people see and remember you. If you’re not actively shaping your personal brand and showing up consistently, someone else will. And that’s a hard truth most people don’t want to admit.

This week on the Competitive Edge Podcast, I sat down with Alexi Michael, a top entrepreneur and barber, who turned his craft into a thriving business by leveraging personal branding, social media, and a strong team. His story is proof that mindset and visibility are just as important as skill.

?? Listen to the episode Here

Your Brand is Your Business (Even If You Don’t Think It Is)

You might be thinking, "I’m not an influencer. I don’t need to build a brand." But here’s the truth:

? If you’re in business, YOU are the brand. Whether you're selling a product, a service, or your expertise, people buy into who you are before they buy into what you offer.

? If you want to stand out, you need to show up. In a world where attention is currency, you can’t afford to be invisible. Posting once a month or networking only when you “need something” isn’t enough.

? If you don’t tell your story, someone else will. And trust me, they won’t tell it the way you want. Your personal brand should be intentional, authentic, and aligned with what you’re trying to build.

The Fear That Holds Most People Back (And How to Break Through)

I hear this all the time:

?? "I don’t know where to start." – Start by sharing what you know. Talk about your experiences, lessons, and insights in your industry. Educate, entertain, or inspire—just add value.

?? "I feel like I’m not big enough yet." – The only way to “get big” is by starting small and being consistent. Every expert started as a beginner.

?? "What if people don’t care?" – Some won’t, and that’s okay. But the right people will—and they’re the ones who matter.

Alexi and I dive deep into these fears on the podcast, sharing real strategies to build confidence, develop a standout brand, and attract the right opportunities.

?? Catch the full conversation Here

What’s Your Next Move?

If you’ve been waiting for a sign to take your personal brand and business seriously—this is it. The best time to start was yesterday. The next best time? Right now.

So, what’s one thing you can do this week to show up more for your brand? Reply and let me know—I’d love to hear your thoughts.

Keep showing up, keep pushing forward. Success is closer than you think.

Let’s get it,

Brian