This ONE THING is the key to your dreams

For those of you who don’t know, I used to work on the marketing for some of the most prestigious brands you can think of.?

I launched Oroton in Hong Kong. I’ve worked with Ralph Lauren. I created campaigns that stopped traffic and launched 130,000 sq ft retail concepts that would turn over 1 million British pounds in their first week.?

And while each of these brands has a distinguishable and known brand history behind them… It isn't necessarily their brand name that makes these campaigns so successful.?

You see when you work in marketing, the first thing you learn is to focus on one thing.?

Who is your customer??

You run through the demographics.?

How old are they??

What kind of work do they do??

Why are they buying this product??

All questions I’m sure you’ve heard before.?

But to put into perspective how important this is to brands and how closely it is linked to their sales… For that 1 million pounds in one week campaign we had been given a 130 page brief.?

It laid out exactly who the key demographics were and other important details about the niche we were playing in.?

How much information do you currently have on your niche??

Do you have it written down somewhere in a brand guideline??

Or maybe you’ve tried to niche before but you just can’t stick to one!?

If that is the case I want to share some really important advice with you, something that has truly changed my clients’ worlds.?

If you are trying to speak to everyone… you are in fact, speaking to no one.?

By not having a niche, it doesn’t matter how much money you throw at social media ads, or if you hire the best marketing teams in the world, they still won’t be getting you the results you want.?

Knowing your niche is the first step to nailing your positioning and understanding where you sit in the market.?

Knowing your niche is the key to attracting and working with your dream clients.?

Knowing your niche is what is going to transform your business from the best kept secret to an industry icon.?

So why are you still umming and ahhing over which niche to work in??

Your inaction is costing you… and the clock on your legacy is ticking

Janine x

When you are ready to start growing your business or practice, here are a few ways I can help.

1. Land more higher-paying clients with help from me

Learn the proven, step-by-step system women like you are using to start landing the clients they really want, get more Yes’s, and get paid more for every contract, with help every step of the way. Send me a message here on LinkedIn with "Clients" in the first line and I’ll get you the details.

2. Ready to ELEVATE your business now

Join ELEVATE, my mastermind program - for ambitious female consultants, coaches and advisors already running a 6-figure business who want to add $10k -$50k+ to their monthly revenue. More details here.

3. Get your copy of my "no stress" Lead Magnet System for generating new leads today.

You know you do great work and you would love more new clients. If you’re looking for a clear, easy-to-follow strategy for attracting more leads into your business with less stress, get your copy of my Lead Magnet System and create a customised, focused strategy for your business, today:?Lead Magnet System