One Thing Every Business Needs

This past week was a whirlwind, but something big hit me along the way.

While in Saudi, a few guys from Andretti’s F1 team recognized me. “Joe, we’ve done three Trifectas!” they said.

A day later in Miami, I was at a major networking event—some of the world’s most powerful people were there: Musk, Bezos, PIF. As I was talking to someone, a group pulled me aside. “Joe, we gotta get a photo.” Their team had just completed World’s Toughest Mudder.

Then, in Allentown, Pennsylvania, I was walking through a monster truck rally when some young drivers spotted me. “We’re in the middle of our first Trifecta!”

And that’s when it really sank in: We didn’t just build a brand. We built something that truly changes lives.

If you’re in business—or thinking about starting something—you don’t need to chase trends, hack the algorithm, or beg for attention.

When I created Spartan, my goal was simple: help people become stronger, tougher, and better. But when you build something that changes how people feel about themselves, it takes on a life of its own. It spreads.

If you’re sitting on an idea, wondering if it’s worth it, here’s my advice:

?? Think long-term. Overnight success is a myth. Real impact compounds over time.

?? Build a community, not just a business. A strong movement grows beyond you.

?? Let the mission lead. Money follows value. Always put the mission first.

?? Stay consistent. Show up every day. The ones who last, win.

If you’re working on something great, keep going.

Here’s to the hard way.

— Joe