The one that's full of ideas and inspiration

Hello,

I don’t know about you, but my best ideas tend to come to me when I'm asleep. Yep, that’s when that light bulb goes on, and a genius masterstroke idea pops into my head.?

Sadly, it’s normally around 2am, so I either jot it down on my phone, or I have a notebook next to my bed. If I don't?capture an idea there and then there's a major risk that it'll never cross my?mind ever again. When do your ideas and inspiration tend to strike? And what things have captured your eye recently??Leave a reply in the comments, as I'd love to know.?

The idea for this newsletter of course struck first thing in the?morning, and it’s apt that it's?all about ideas and inspiration. In the past month, I’ve seen so many pieces of marketing content which are built on a great idea, so I thought this newsletter is a chance for me to share a lot of that with you. It’s the type of stuff I tend to share with my marketing friends on WhatsApp, as not even I can share everything on LinkedIn!!

Oh and just because a cracking marketing idea isn't directly built environment related?doesn’t mean that it's irrelevant to us. Think about how they're structuring their story, what format are their visuals taking, etc. Break it down into its elements and then see how you can apply that to something you're doing.?

Let’s be honest, we’re all being consumed by a?sea of messaging and design sameness and becoming numb to the sheer amount of?blandness that flashes before our eyes?every single day. For most built environment communications, if I took out the name/logo of a practice, there's not really much in the way of differentiation, who?really stands out from the crowd? Come on be honest - there aren't that many people that do.

It’s about time more of us were brave and took steps to break out of the mould of built environment content.?

• How can we be brave??
• How can we say things that matter to real people??
• How can we put out content that touches hearts, sparks emotion?and actually?engages people?

I've had two briefing calls recently for forthcoming podcast interviews, and they’re really exciting. One is on brand strategy and storytelling, and the other is interviewing a marketing partner who took a brave step to pitch working with a creative company with no experience of our sector to her partners, with brilliant results.

How can we be?bold by?taking a stance? And not just to stand out for the sake of it, but to put your head above the parapet?for the things that make your brand uniquely you. Ok, my sermon here is done, so back to this newsletter about ideas and inspiration. Here's to the smart stuff that's stopped my?constant scrolling this month.

Regards,

Ayo

P.S. I'm really enjoying delivering LinkedIn training at the moment?and would love to do more so if?LinkedIn training for your built environment firm?is something your practice is looking to improve do get in touch by dropping me a line [email protected]?

Take a listen

How to win your first projects as a new built environment company

The latest solo podcast episode from me for new and emerging practices.?

Listen here

Inspiring ad by Asics

This one's just a sensational ad.?

B2B Comms Breakdown

Our B2B Comms Breakdown LinkedIn Lives?returned from its Summer break last Friday. Stacey?Meadwell and I went live to talk about?"Content: Are you using paid, earned, shared & owned channels effectively?"?We covered three questions including whether magazines have had their day?and had a lively chat packed full of tips for half an hour.??Watch it here.

One very?observational and funny idea

Dan Knowlton from the Knowlton Agency specialise in making video content for B2B brands, plus they also do hilarious skits such as this to publicise their firm. Their ideas are always genius,?and if you've not seen it, do search out the parody they did of Stephen Bartlett. Superb.

Social media for B2B - ideas on what you need to know now

@Luan Wise and Andy Lambert did a brilliantly insightful rundown on hot topics for social media for B2B in this recent Marketing Meet Up session. I'm a huge fan of these two and all that they do.?

Podcasts to get you thinking differently

Is social media a waste of time??- Digital Marketing Podcast

Enough Is Enough – Raising Fees & Commanding Respect with Gurmeet Sian of Office Sian

LinkedIn? B2B marketing guide for 2025 with Michelle J Raymond

I’m Ayo, a digitally-led built environment marketing strategist, content creator, speaker and trainer who works with architects and engineers who want to stand out from others.

?? Read more about my services here

?? Book a call to talk about how I can help you reach your goals from September