One Successful Entrepreneur’s Story
One of today’s biggest brands started with humble beginnings, as a lot of them do, and no one embodies this better than Adidas founder Adolf “Adi” Dassler.
Dassler’s shoemaking career began in his mother’s washroom in Bavaria, Germany. It was there that Dassler began designing and cobbling shoes.?He decided he wanted to make the best shoes possible for sportsmen and athletes.?
While there was a lot of competition in shoemaking at the time, Dassler gathered feedback from athletes themselves as to what they were looking for in a shoe, where the pain points were and how to improve on design to eliminate them, as well as their feedback on how they felt about his initial designs.?
The feedback he received allowed Dassler to craft an athletic shoe that customers valued and liked, and gave legitimacy to registering “Adi Dassler, Adidas sportschuhfabrik” in 1949.?In the same year, the first shoe with the signature Adidas three stripes was registered.?
In 1954 Dassler proved his vision to create the best shoe for athletes when the German national football team won the World Cup final against the Hungarians, wearing the new model of Adidas cleats.?
This victory made Adidas and its founder a household name on football pitches everywhere.
Adidas has since grown into an international brand, known for its high quality athleticwear.?Dassler highlights the importance of listening to customers’ needs.??
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?Photo by?Miguel A Amutio?on?Unsplash
Credit to: ?Harvard Business School Online
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