One STEP At A Time

Personal story…I love to workout.

But I didn't just wake up one day with that love for hitting the gym. At first, it was something I avoided, it took effort and it was often uncomfortable. But once I integrated my love of music and dance with healthy cardio, it got a bit easier.

I am approaching this time of uncertainty and change with the same mindset. Taking things one (dance) step at a time. Figuring it out and seeing what feels right, what works and what doesn't. 

How can we as marketers and business owners take that same approach - one step at a time - during this global pandemic?

One STEP At A Time…

Support (help don’t sell). 

With so much uncertainty, now is not a time to hard sell. What if you were more mindful of what you communicate? It’s a good time to share how you can help others and help communities.

Transparency. 

We’ve learned brands that show their human side are the ones consumers gravitate toward. Thoughtfulness is even more important today. Be real, show empathy and share what you’re doing to help others get through this. 

Evolve. 

Change is scary and many businesses have been forced to think and do things differently. Evolution helps us survive and change is what causes us to thrive. How can your business find ways to keep up and innovate? 

Promote. 

Now is not the time to stop marketing (read piece by Mark Ritson in Marketing Week). You want to review your message and what you broadcast, but there is a need to stay in front of your current and prospective customers. 

Our mission at Social Media Examiner is to serve marketers and help you navigate the ever-changing terrain.

With that in mind, here are some resources, special offers, and even some news to boost your mood while we all get through this (alone) together: 

• Marketing In Times Of Uncertainty: Tips From Top Marketing Pros
• Is Your Business Being Disrupted? (with Marcus Sheridan)
• Marketing conferences/courses (both virtual and future live events)
• TechSmith - free and expanded service offerings  
• Freshbooks - COVID-19 Resources for Freelancers & SMBs
• Some Good News with John Krasinski
• One World Together At Home

It’s my job to help guide businesses and brands to event success. Yet in these extraordinary times, you may not be in a planning cycle for live events.

Beyond events, there are other ways to find prospects and get front and center with marketers in search of solutions.

Let's connect! I'd love to discuss tips and strategies to help you digitally develop new business that fills your pipeline.