?? One Small Change That Could Transform Your Business in 2025

Happy New Year! ?? I hope your holidays were filled with joy, laughter, and special moments with loved ones.

My word for this year is "ACTION'! Yes, I am taking massive imperfect action for expansion in my life and business! When it comes to growth: marketing and sales are two sides of the same coin. Marketing is about creating awareness, building trust, and nurturing relationships that pave the way for opportunities. Sales, on the other hand, is about turning those opportunities into tangible results through meaningful conversations and clear solutions. Simply put, you can’t convert without sales conversations—and marketing sets the stage for those conversations to happen.?

Here’s an important stat to consider: According to Stackla, 90% of consumers say authenticity is important when deciding which brands to support. That’s why creating an authentic, relationship-driven marketing strategy is critical to building trust and standing out in the marketplace.

If you’re ready to hit the ground running this year, here’s a simple way to get started: make a weekly habit of building a list of people to connect with. This could include past clients, potential leads, or even strategic partners. Here are three tips to make it easy:

1. Set a Weekly Time Block: Dedicate 30 minutes each week to brainstorming and adding names to your list.
2. Personalize Your Outreach: Tailor your messages for each person—whether you’re reconnecting or reaching out for the first time.
3. Stay Consistent: Use tools like a CRM or reminder app to follow up regularly. Consistency builds trust and keeps you top of mind.

My team and I are here to help you turn this New Years' excitement into action. I can feel it in my spirit—2025 is going to be an amazing year! I’m so excited about the opportunities ahead and the chance to connect with incredible people like you as we work to achieve big goals together.

Wishing you health, happiness, and unstoppable growth in 2025. Let’s make it an extraordinary year!