One-size-fits-none: The necessity for market segmentation
Dr. Andries Noeth Behavioral Scientist
![Dr. Andries Noeth Behavioral Scientist]()
Dr. Andries Noeth Behavioral Scientist
Empower companies to create competitive and sustainable product and service value propositions by uncovering the drivers of consumer choices.
Do you wish that you could magically access the mind of consumers and understand their inherent drivers of choice?
Even better. What if you could understand the needs and decision drivers of large groups of consumers and develop value propositions to satisfy their needs?
Behavioural-, psychographic- and needs-based (preference) segmentation does exactly that. It allows businesses to focus their strategy on a commercially viable group of consumers who have the same needs and desires and share the same life challenges.
Discover how you can harness the power of market segmentation to design product and service solutions that will sell. ?
Data Modeler / Analyst
2 年Great article Dr. Andries Noeth - Behavioural Scientist, very insightful. Love the info graphics !
Software Developer at EPI-USE
2 年Great article. Segmentation makes perfect sense after such a clear and concise explanation.
Sup.High voltage system controller at City of Cape Town
2 年Briljante!...
Account Manager
2 年Excellent Dr Dries!
Independent Marketing Consultant | Growth leader | Ex P&G, Nokia & Kantar
2 年A great overview of why segmentation still forms one of the most useful foundations of growth strategy. I would add that segmenting DEMAND is even more useful. Consumers behave completely differently in different moments / contexts - so understanding that moment is as essential as knowing your WHO. Eg. Dude drinks beer at home on the couch, but cider with friends and wine on date night. Same typology, different moments of demand.