One simple way to get a garment buyer’s attention in less than 10 seconds
Heike Siegel
Helping apparel exporters to get more European buyers to sell more and scale revenue.
At a Fashion Event
Three people are standing at a round table in the coffee break.
The conversation goes like this:
Buyer, talking to the guy next to her:?"Um... what do you do?"
"Oh, I’m a garment manufacturer. I run a factory.”
“Ah okay.”
Buyer, turning to the other guy:?“… how about you? What do you do?”
“Yes, you know many buyers have difficulty to actually get the styles developed and produced that their designers had in mind while creating -??I produce high fashion knitwear, I run a knitwear factory.”
What do you think...?
Which of the two garment manufacturers will exchange business cards with the buyer and will be continuing the conversation until the break is over?
Yep - the second guy is getting all the attention and maybe all the business.
Why?
Because he is telling not WHAT HE DOES but HOW HE HELPS.
?
Quick tip: Start with a problem
Buyers are?wondering why in the world should they listen to you.
Nobody is paying attention until you start talking about a problem. If what you do?doesn’t solve a problem- nobody wants it.
Solve a problem or fill a need.
领英推荐
Tell buyers not what you do but how you help.
That’s a tiny twist but making a huge magical difference. With that, you should definitely be upping your attention game.
Sound like a plan?
Cool.
So start with defining the problem you solve, and buyers will start paying attention.
Want a front-row seat to learn more about how to sell more to European buyers??If that's you - click here.
I think, that's it for today.
Talk soon, all my best
Heike Siegel
Smart Garment Exporter Member Spotlight of the Week
Piash
Small tips make big difference, thank you, Piash
If you liked this episode and you know that you want really good tactics and strategies and not a lot of fluff, then reserve your seat for my free live online training.?How To Get New Buyers In 90 Days.?Yes, get on my live masterclass here?- because there are strategies I only share with my live attendees. So I'd love for you to join me live.
https://www.smartgarmentexporterblog.com/masterclass/
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FABRIC -DYEING & FINISHING , PLANING
5 年Excellent idea...thanks . Need more idea..
Team Leader at Interstoff Apparel Ltd.
5 年Quality on time
Expert in fashion brands, reactive and sustainable supply chain
5 年One simple rule, always say WHY you do instead of WHAT you do. Because, yes, you only have a few seconds to make the contact, and also, it's better to work with people who will share same values.