This One Simple Trick Makes Everything Faster and Easier

One insurtech says they can book your homeowners insurance in 90 seconds. Oh yeah? Another says they can do it in 60 seconds. An auto insurance insurtech says they need 10 seconds and a photo of your license plate.

I was thinking about this when I read a recent blog post from Seth Godin....

This One Simple Trick Makes Everything Faster and Easier

Here it is, tested, effective and worthwhile:

Stop chasing shortcuts.

Personal finance, weight loss, marketing, careers, beating traffic, relationships, education–everything that matters to someone often comes with heavily promoted shortcuts as an alternative.

Fast, risk-free, effortless secrets that magically work, often at someone else’s expense.

But if the shortcuts worked as promised, they wouldn’t be shortcuts, would they? They’d be the standard.

A shortcut is not an innovation. It’s not a direct path, either. Those work, but they require effort, risk and insight.

If you can’t afford the time and effort to do it right, you probably can’t afford to do it over after you realize that the shortcut was merely a trap.

— Seth Godin, 09/01/19

https://seths.blog/2019/09/this-one-simple-trick-makes-everything-faster-and-easier/

P.S. I start every day by reading Seth Godin's daily blog. It is usually a quick read (not that fast and easy is important ;-), always thought provoking, and quite often epiphanistic (I think I just made up that word). HIGHLY RECOMMEND subscribing to Seth's blog.