This One Simple Mistake Could Cost You Customers, Revenue, and Even Your Reputation
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The Costly Consequences of Neglecting Technical Manual Translation
Technical manuals are essential for businesses that sell products or services with complex instructions. They guide users through the functionalities, safety measures, and maintenance procedures. However, if technical manuals are not translated into the languages of your target audience, it can lead to a number of problems, including customer dissatisfaction, product returns, legal issues, missed opportunities, and lost revenue.
For example, one company that sells industrial equipment translated their technical manuals into Spanish. However, they forgot to translate the word "warning." So, when Spanish-speaking customers read the manual, they were greeted with instructions like "To avoid serious injury or death, do not touch."
Another company that sells software translated their technical manuals into Chinese. However, they didn't realize that the Chinese word for "error" is also the word for "opportunity." So, when Chinese-speaking customers encountered an error message, they thought it was a good thing!
The cost of neglecting technical manual translation goes far beyond the initial investment. It can also lead to a tarnished brand reputation and even safety hazards.
Don't let your products fall victim to the consequences of neglecting technical manual translation. The cost of inaction far outweighs the investment in professional translation services. With Knowledgeworks by your side, you can unlock a world of possibilities for your business.
Knowledgeworks is a leading language service provider that specializes in technical manual translation. Our team of experienced professionals can help you ensure that your products are accessible, understood, and embraced by users across the globe.
By investing in professional technical manual translation, you can open doors to new markets, engage with diverse audiences, and build trust with your customers. Reach out to us at [email protected] or +91 7406250033.