The One Secret To Maximizing Your Profits In Business using Social Media Marketing
Have you ever looked at a product online or in store that immediately caught your eye? After researching the product, you realize that information about the product is hard to find. And within the process of searching for the product, have you also had a difficult time trying to find the product’s price as you scrolled through numerous customer reviews and unnecessarily long product descriptions? If you are apart 95% of the consumer population, then the answer is a painful yes. This experience more than likely left you frustrated because of your time being wasted by not having the answers you needed to make a purchasing decision. If you are a consumer who has real interest in the product you desire to buy than it is only natural that you will have questions needed to be answered. There are five subjects that cross every consumer’s mind as common questions which include
As growing businesses, we tend to ignore addressing these questions to the very end of the selling transactions. This is due to fear that when the customer finds out unfavored intel about the product, they will bail out on the transaction. However, as businesses we must put ourself in the mindset of the consumer. Essentially, we must do unto the consumers as the consumers would do to us. So what is the secret to preventing the consumer from doing business with us? The secret is that we must establish TRUST. Trust is not established by hiding important information from consumers hoping that the consumer’s concerns will magically disappear. The problems that you have with product or business will not go away. Rather than hiding those problems, it is more effective to address those problems immediately. This will prevent the business from gaining an untrustworthy identity by consumers. Trust is established by eliminating the doubts and concerns through being upfront and honest about the details of our products.
They Ask, You Answer
So what are effective ways for establishing trust between consumers and answer their questions effectively? One way to address commonly asked questions consumers have is to post video logs that answer these questions directly. In the book, They Ask You Answer, the author Marcus Sheridan explains that one day he brainstormed more than 100 common questions that he was confronted with in his business, River Pools. The questions pertaining to the swimming pool industry took about 30 minutes to think over. Over the next couple months, Marcus worked late to make specific videos for each brainstormed question and posted them on the company website. The result of this hard work would result in a struggling business increasing the web traffic tremendously. How you may ask? Well by addressing these questions on the website through video logs, certain keywords ranked first within the Google search engines. This allowed concerned prospects who searched up the questions answered in the video logs to go directly to the website. Many people who came in contact with the website praised the video logs as they were finally able to find a company who was transparent about the cost and problems of the product. This allowed for sales within the company to soar as customers were generally happy about the sincerity of the business operations at River Pools. The reason why video logs are such an important aspect in your online presence is the culture of our current society. Video Traffic alone represents 82% of all consumer internet traffic. To be a thriving business in 2021, their is no way around bypassing video content in your business. This new age of media content calls for new measures to be taken.
领英推荐
Keep it Simple
Another way to effectively establish trust within the business is by maintaining style brand guides. A style brand guide is the consistent appearance that your brand is represented in-store and on social media. Style guides give businesses a wide variety of benefits including
The purpose of a style guide is to create a winning environment within your business that consumers can remember especially on social media. It also ensures that team members and consumers who talk and write about your brand do so in a way that consistently supports your brand image and goals. Another way style guides optimize your business operations is by increasing shareability. When the style of your brand is consistent, it gives the brand a sense of trust amongst consumers. The people will know exactly what the goals and benefits that your company has to offer that will make consumers increasingly satisfied. When consumers are satisfied, they are likely to refer your brand to their close colleagues and family by sharing their experience. This increases the value of your content to create a compounding effect. This not only allows for your brand to grow interpersonal relationships within its community but also increase its ranking on the social media algorithm. This will allow your content to reach more consumers within your target audience which will increase your sales revenue and consumer traffic.
Thanks for reading!