ONE "SEC" WITH THE BIG 'OLE BEAST

I'm walking out of this ballroom after a GREAT seminar, and while waiting to chat with one of the speakers, I decide to check out the nearby stand with flyers.

You know, those gazillion and one flyers in a hotel lobby?

Well... my eyes are scanning the lot and BOOM! One STEALS my attention.

It looks weird. And it isn't the color.

Am I really seeing what I think I see?

The top right corner is literally BITTEN off...

As if ..SOMETHING.. had munched it off.

Upon closer inspection, I realize the flyer is for a seemingly thrilling "RIDE THE BEAST SPEEDBOAT" ride, in a vessel fully decked out in beast artwork - teeth glaring and all.

Very clever, huh?

And here's why I ESPECIALLY love this:

1) It's SIMPLE. (S)

2) It's EFFECTIVE. (E)

3) It's CHEAP. (C)

They didn't use more ink. They didn't use more paper. They just modified what was already there to make it so much more effective.

So the question is:

How can YOU use the "SEC" Principle in your business? What SIMPLE, EFFECTIVE, and CHEAP things can you do to STAND OUT from the crowd?

Have a think on it. A nice long hard think.

And whatever you come up with...

START IMPLEMENTING!