The one with the sales yard snap

Hi everyone, Leigh-Ann here today!

We're gearing up for an exciting festive period here at Carnsight with lots planned throughout the rest of November and December.

These newsletters have been a great way to share our insights and experiences and we're thrilled to see that you're enjoying reading. The stats tell us that most of you read in your email inbox which is fab. Please don't forget to shoot us a like or comment if you happen to access the newsletter via LinkedIn itself. It's really helpful to understand what you find most interesting and helpful to read.

But enough of the admin, let's get stuck into this week's client coverage and PR insight ??

Celebrating Coverage?

Flexible office leaders convene as Birmingham’s office market surges with 165% YOY increase

Representatives from some of the city’s prominent flexible workspaces, including those from FigFlex, UBC, Spacemade, Bruntwood, x+why and Runway East, met in Birmingham last week to discuss the sector’s recent performance and share learnings with one another.

The regional meet-up was organised by the Flexible Space Association (known as FlexSA) – the trade body for flexible workspaces across the country. It comes as the latest report from Savills shows that Birmingham’s office market performed exceptionally well in Q3, achieving a 165% year-on-year increase, making it the top-performing regional market.

?? Read more about the meet-up here.

Recent B Corp influencer agency redpill raises more than ￡5k for charity?

Influencer marketing agency, redpill, powered by creative and driven by ROI, said it is wrapping up 2024 with its highest total yet raised for charity at over ￡5000, as well as also officially becoming a B Corp.

The agency has also achieved the IPA People First Promise badge of honour, which is awarded to agencies that are actively invested in and engaged in supporting employee’s mental health.

?? Read more about the agency's achievement via Mediashotz .

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Why UK’s Startup Ecosystem Needs Flexible Workspaces to Thrive

Jane Sartin , the Flexible Space Association , was featured by Startups of London sharing her thoughts on the UK's startup ecosystem and how flexible workspace supports it.

"Flexible workspaces and the startup community form a powerful combination driving economic growth. By offering affordable, scalable, and resource-rich environments, flexible workspaces lower the barriers to entry for entrepreneurs and provide the adaptability needed to foster innovation and expansion. As startups continue to shape the future economy, these dynamic spaces will remain essential, empowering new businesses to thrive in an ever-evolving marketplace." - Jane Sartin

Read the full article here.

PR Tips from PR Pros

Our latest tips and tricks for helping you out in the PR world ??

The problem with keyword stuffing

While keywords play an essential role in SEO, keyword stuffing is an out-of-date practice that can harm your rankings and user experience. By focusing on creating valuable content that naturally incorporates keywords, you can improve your SEO efforts and ensure long-term success.

This week, Laura Witte shared her insights on the issues that arise when keyword stuffing your content.

Remember, it’s not just about getting to the top of search results; it’s about providing a meaningful experience for your audience. In the world of SEO, quality will always win over quantity.?

Check out the full blog here.

Why agencies always struggle with their own communications

Carnsight Founder, Jessica Morgan , took to the blog to explain why agencies often face struggles when it comes to their own communications.

We see a lot of peaks and troughs in agency communication, and it’s not hard to see why. Profiling an agency is rarely one person’s job – it often sits between marketing teams, new business and the senior team. And actually, it’s actually something everyone in that agency can play a part in, to a greater or lesser extent.

Read Jess's thoughts in full over on the blog.

At Carnsight?

This week, Laura and I visited Carnsight client Wyatt & Sons Fencing Ltd at their sales yard. It's always great to see our clients at their home base. It gives us a great opportunity to pull together a wide range of content and allows us to really immerse ourselves in the business and everything they do.

Thanks for having us, Scarlett Wyatt and team!