“One Retail” for eCommerce companies? Amazon India is leading the game.

I have always believed in the Indian tech ecosystem and its innovative products which are helping businesses across sectors.?

Retail is one such sector where there is a lot of buzz and action amongst the tech companies, integrating their solutions to convert consumer data into actionable insights, thus helping the retailers boost their sales.

The upcoming tech products are vision tech, metaverse experiential zones, etc.

Beginning October marks the start of the festivities in the Indian retail scenario which lasts up to March (holi).?

It is believed that 70% of the sales turnover is done in Oct-dec month itself by retailers.?

Our European counterparts have holiday shopping but in India (the world’s 5th?biggest economy), a land so diverse, most of the festivals spread throughout the year but are majorly concentrated between Oct-Dec.

Amazon in Metaverse

Amazon is debuting what it calls the?“Amazonmetaworld,” a metaverse of digital gamification experiences, in five Indian cities - Kanpur, Bangalore, Hyderabad, Nagpur, and Chandigarh – in September 2022.?

Consumers in those cities can walk into physical experience centers where they create a virtual avatar and put on a virtual reality (VR) headset.

Activities available on Amazon’s metaverse platform include competing in virtual games with other customers to collect points and win prizes and virtually meeting social media influencers.

?After entering an Amazon Metaworld experience center, creating a personal avatar, and putting on a VR headset, consumers enter the virtual lobby and wait for other players to join.?

They then enter one of three portals or zones, and three of the nine portals will be visible randomly in every demonstration round. A maximum of five players only are allowed in one portal.

After entering the portal, customers through their avatars will compete with others while trying to collect points. Once they have 100 points, they will have to answer a closed-ended question related to the zone they are in. Customers who answer the question correctly get a virtual diamond.?

A player who finds three diamonds and opens the Amazon pop-up truck in the lobby will be declared the winner and will get Amazon prizes. The grand winner for the day (most points in the shortest time), will get the grand prize.

To learn how 3d printing could add millions of dollars to the bottom line of toy retailers,?click here

Watch the video here.

Using gamification technique to make the consumers aware about the categories available on amazon.

Here’s how the gamification experience will work in key product categories.

• Electronics:?Amazon’s products from the electronics category are displayed in this portal, where players have to jump from one moving platform to another, while collecting Amazon Pay cashback points, to find the diamond.

• Fashion and Beauty:?Players have to create various looks on a virtual mannequin; the one to create maximum looks in a limited time gets the maximum points, which can be redeemed to find the diamond.?

Watch the action here

• Fresh and Consumables:?By collecting fruits, pulses and other virtual grocery items, players can collect the Amazon Pay cashback points and use it to find the diamond box.?
• In this simulated city street portal, multiple shops will be visible, of which a few will bear the Amazon logo and branding. Players have to spot these shops to get Amazon Pay cashback points, which can be redeemed for the diamond box.?

The Amazon Metaworld experience centers were featured in the recent Amazon Great Indian Festival sales extravaganza.

Any retailer or Business owner, who needs a helping hand to scale their business or relook their business from fresh perspectives may reach out to me at?[email protected]

Business is all about understanding human psychology and behavior, all successful retailers and brands are always striving to LEARN this complex aspect of the customers.

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Now published across ecommerce platforms.

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