The ONE REASON WHY I create daily content on social media

What I love about social media is that you get immediate feedback. When you publish content that sucks, do you know what happens? Nothing. Exactly that. Nobody will like, comment nor share it. That's literally the worst that can happen to you: a lesson about what doesn't work. So, the next day you try something else. You keep repeating this process until you create something that resonates with people. There are so many variables you can tweak and adapt. However make sure that you get these three variables right from the get go:

1) CREATE ENTERTAINING CONTENT THAT PROVIDES VALUE

This is a universal content rule - no matter in what industry you are and what type of business you are running. Content needs to be both: entertaining and valuable. Entertainment is a value in itself. So if you are producing content just to entertain people - that works. However, when your content strategy is for other people to learn about you and your company, your content must solve a specific problem your audience has and/or teach them something so valuable they wouldn't have been able to do without your content.

2) BE A BRIDGE BUILDER

Do you know what the difference between the best dog trainer in the world who trains dog for the US army and Cesar Millan - the world famous dog whisperer is? Cesar Millan is a bridge builder. He made dog training accessible to millions of people worldwide through content. He didn't invent these types of techniques nor is he the best dog trainer in the world. He is definitely the best in teaching absolute beginners how to train their dogs in a relatable and entertaining way.

3) BE PERSONAL

Be personal. Be relatable. Be fucking real. Nobody wants to hear from your PERFECT LIFE and YOUR PERFECT BUSINESS. Just be you - with all your flaws. I know - it's scary as shit. But people want to connect with real people - not with corporate soulless robots.

CONCLUSION

In order to make the most of social media for your business, be a personal bridge builder who creates entertaining content that provides a ton of value to your audience - every single day. Hmm, sounds pretty daunting right? How the fuck can anyone do that in addition to running the core business? I answered this question in my LIVE video on Facebook How to produce daily video content without burning out

Stephan Si-Hwan Park develops and creates RELATABLE & PERSONAL content that helps businesses to build stronger and more meaningful relationships with their audiences on social media. If you liked this post, please click "follow" to be the first to get more like this!