This One Reason Is Enough For You To Invest in Content Marketing
Lindsay Eke
Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing
There is more to the gaps that content marketing bridges than we can imagine. However, most small business owners and entrepreneurs don’t seem to realize this until it has come at a huge price.
It’s never unusual to see business owners pay attention to every other aspect of setting up and running their business except the marketing aspect. More often than not, the marketing gets sidelined until it is needed as a tool to sell the product —more like a fire service approach.
Rather than wait to put out the fire with your marketing,?why don’t you maximize it to pivot your brand from ground zero?
Content marketing is one avenue to strategically project your product to your target audience because it is how you break those walls of resistance to enable you to connect emotionally with your target audience.?
Have you ever wondered why some brands are already on the lips of their target audience before it is even launched?
It’s a strategy that innovative and smart business owners use for emotionally marketing their products before it hits the market.
They set the tone beforehand and create?the demand with their content marketing rather than as a means to rescue the day.
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Content marketing is potent as it helps your brand become an authority in your industry.
The more educative and informative your content is, the higher your chances to market your product or services to a wider audience, endearing them to your brand. While it is true that there is just about no new product in the market, there is always something new about how you can get the attention of your target audience with your content marketing.
Identify the problems you want to solve and the segment you want to service. Then be intentional and invest in having a content marketing strategy. Its what helps your brand communicate how being different is beneficial to its audience.
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Husband, father, SEO getting you consistent, unlimited traffic without ads ???? FreeSEObook.com, written from 17 years as SEO agency owner
1 年Great points you've shared with us today, Lindsay. Thanks for sharing this article with us. Keep on posting and have a great day ??.
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
1 年That's so beautifully said and spot on there, Lindsay! The expectation of content marketing is to be a silver bullet and produce leads. It does that when enough time and exposure has been created to build the familiarity and trust.
| HR Leader & Founder | I help you build your brand and skyrocket audience | 375K+ | Helped 500+ brands on LinkedIn | Organic LinkedIn Growth | Author |900M+ content views | Lead Generation | Influencer Marketing
1 年Exquisite notion
Social Media Authority Builder ??Multi-Award Winning ?? AUTHORITY BRANDING ???? Helping You Create Opportunities
1 年YES, it's reasonable enough Lindsay Eke
Top 50 African LinkedIn Influencer | Copywriter & Trainer | Social Media Manager | LinkedIn Growth Expert | Help Businesses Generate Qualified Leads in 60 Days | Turn LinkedIn Profiles into Thought Leaders & Influencers
1 年??