If No One Reads Your Book, You've Written a Journal

There’s a saying in marketing that is equally true for writing and that’s that when something’s for everyone, it’s for no one. Not to state the obvious but you need readers and here’s how to get them.

Ryan Holiday, the world's leading marketer turned writer, revealed in his book The Perennial Seller that when he wrote the book proposal for his first book, Trust Me, I’m Lying, he wrote that he was writing the book for people who worked in social media (which back in 2013 wasn’t nearly as many people as it is today). In other words, he wasn’t trying to write a book for people who used social media but for those who worked at companies like Facebook and Twitter. A small segment of the population indeed!

His point was that your goal should be to conquer a niche because once you conquer a niche, the people in it become your evangelists. His point was that they start selling your book for you because they begin recommending it to everyone they know. You’re far better off with a book that a group of people feel passionately about than one that a larger group of people simply liked.?

After all, most of us select books because someone we trust recommended them to us or because what we’ve read about them is compelling enough for us to pick this book out of the many others available. If you write for a niche that will become passionate about your book, they’ll start selling your book for you.

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