One quick trick to fix a speech.

Want to lose an audience? Tell a story that didn’t happen. 

Want to win an audience? Exaggerate a story that did. 

One leads to doubt. The other leads to laughter.

Jerry Seinfeld says the back of his head blew off the first time he tried a pop tart as a kid.

Did that really happen? Nope.

Was he really blown away when pop tarts burst on the scene in an age where breakfast was boring and flavorless for kids? 

I would vote “yes.”

The audience knows when you’re lying and they hate it.

The audience knows when you’re exaggerating and they love it.

True story. 

P.S. I share free ideas every week about what it takes to create amazing speeches. Get them here.