One Person Can Make a Difference
Keith Spiro
Business Strategist. Focus on Community Building and health. Synthesizing digital and traditional tools of communications. Human translator for the strategic power of vCON | SCITT
Do you need some inspiration right now? Do you despair that your voice can’t be heard above the well-funded highly divisive world of social media promotion and politics? Here are just two examples of individuals who have inspired hundreds to take tangible action and made a difference in their respective communities.
Boston is a big city full of life science organizations and large hospitals. Easy for a small organization to be lost in but just a short while ago Dave Bjork accomplished his long held dream of getting a few biotech companies together and they created The FRAXA BioTech Games held on the lawn in front of Massachusetts Institute of Technology.
Here, 40 teams of not yet household names in the life science space brought together more than 150 friends, vendors and employees to celebrate and to raise awareness of this lesser known disease called Fragile X. One gene (FMR1 if you want to know) shuts down and it’s Fragile X syndrome (FXS), the most common inherited cause of autism and intellectual disabilities. FRAXA, a non-profit organization puts better than 90 cents of every dollar raised directly into research. But these games brought together researchers, marketers and entrepreneurs who got a chance to learn about each other’s work and perhaps scout out the next serendipitous breakthrough.
Dave is a research evangelist who I have had the pleasure of working alongside on several research funding causes over the years and today he is Director of Community Relations at FRAXA.
Just recently in Bath, Maine, my favorite City of Ships, Fred Hersom pulled a few friends together in what became a celebration of the Mid Coast Hospital’s ALS Clinic. In Fred’s words, “all I wanted to do was raise awareness of the clinic and the devastating disease that ALS (Lou Gehrig’s Disease) is.” Because Fred & Sally had touched so many of us (myself included) with their friendship and generosity, a standing room only crowd came together to support the people affected by ALS and to put a stake in the ground supporting the Clinic which began in 2017.
Fred and Sally were among the first people to introduce themselves and welcome me to their community with a pint at our friendly local Byrnes Irish Pub. We lost Sally on November 16th and miss her greatly.
What Fred & Dave share is a deeply felt sense of gratitude, friendship and concern for their community along with a willingness to reach out and help wherever needed. Each raises the level of awareness to a point where one person’s action gets multiplied by hundreds of others who join in and bring success to a goal.
These folks create relevant conversations opening new pathways to discovery of a clinic, a medical protocol or a research opportunity that can help a person at the time they need this help the most. They raise awareness of devastating diseases that create members of a club nobody wants to belong to.
Big City versus small city, it still comes down to an individual taking action to raise awareness and make the difference. In both these examples, social media amplified both the message and the call to action. Word of Mouth increased the number of friends or colleagues who came out in support. And, most importantly, anyone involved could see the incredible cross-section of generations and cultures coming together in one place at the same time to make a difference. But, each time, it all started with one person.
Modified from the original first published in The November 2018 Cryer and shared on my blog