The One Page Project Launch Template
The One Page Project Launch Template
Before we kick off new jobs, we like to clarify our thoughts with a launch document.
The point is to give us some boundaries to work between and a finish line to aim for. Without those, our projects are prone to creep, and our original intentions morph into something completely different.
It's a one-page doc that doesn't need more than an hour of thought or 300 words to fill in.
There are 5 sections
Why I'm Doing This
First, outline why you're doing the job with a few short descriptive sentences.
Like
"We need to revamp our Tribe membership because our revenue is declining, and soon it'll be costing us money to run. After a lot of effort, we haven't been able to turn this thing around, so we need to do something different."
One clear reason is best - We've found that we end up doing it for nothing when we do something for many reasons.
What I Want To Happen
Here state what you'd like to specifically achieve in one sentence.
Vague statements like "I want to launch a newsletter" are useless. This goal post is too easy to extend or dampen when things change.
Instead, be specific so the outcome isn't malleable and it's clear whether you've achieved it or not.
"We want to launch a newsletter read by 10,000 kiwi business builders by 2023."
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We can't fake this; We've either achieved it or we haven't.
What I Don't Want To Happen
Jobs need boundaries so we don't end up in the Sahara looking for water, and limitations force creativity.
We draw these lines by laying out specific things we don't want to happen. Such as:
"I won't spend more than $250 or 5 hours per week making this happen."
"I won't let this new project negatively impact any ongoing work."
"I won't continue the project past June If I'm not enjoying the work."
How It Will Happen
This is our back of the napkin strategy. Here we bullet-point a few general actions we think we'll need to take.
Stay away from the weeds here - that can come later.
Also, try not to carry any assumptions into this equation. Basically, look at every project like a curious newbie.
Where Do I Start
Now choose what you can do right now to build a little momentum in the right direction.
Keep this first step outcome-based. So rather than 'research how to write a newsletter' -> 'create a newsletter template'.
Key Takeaway:?Define new jobs with a one-pager so you have a map to work from; otherwise, we tend to get lost and lose sight of why we started.
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