The One Page Project Launch Template

The One Page Project Launch Template

The One Page Project Launch Template

Before we kick off new jobs, we like to clarify our thoughts with a launch document.

The point is to give us some boundaries to work between and a finish line to aim for. Without those, our projects are prone to creep, and our original intentions morph into something completely different.

It's a one-page doc that doesn't need more than an hour of thought or 300 words to fill in.

There are 5 sections

  • Why
  • What
  • What-not
  • How
  • Next

Why I'm Doing This

First, outline why you're doing the job with a few short descriptive sentences.

Like

"We need to revamp our Tribe membership because our revenue is declining, and soon it'll be costing us money to run. After a lot of effort, we haven't been able to turn this thing around, so we need to do something different."

One clear reason is best - We've found that we end up doing it for nothing when we do something for many reasons.

What I Want To Happen

Here state what you'd like to specifically achieve in one sentence.

Vague statements like "I want to launch a newsletter" are useless. This goal post is too easy to extend or dampen when things change.

Instead, be specific so the outcome isn't malleable and it's clear whether you've achieved it or not.

"We want to launch a newsletter read by 10,000 kiwi business builders by 2023."

We can't fake this; We've either achieved it or we haven't.

What I Don't Want To Happen

Jobs need boundaries so we don't end up in the Sahara looking for water, and limitations force creativity.

We draw these lines by laying out specific things we don't want to happen. Such as:

"I won't spend more than $250 or 5 hours per week making this happen."

"I won't let this new project negatively impact any ongoing work."

"I won't continue the project past June If I'm not enjoying the work."

How It Will Happen

This is our back of the napkin strategy. Here we bullet-point a few general actions we think we'll need to take.

Stay away from the weeds here - that can come later.

Also, try not to carry any assumptions into this equation. Basically, look at every project like a curious newbie.

  • Publish the newsletter weekly with all original content about building businesses from our perspective.
  • Write the stuff we would have found useful three years ago
  • Ask for feedback to learn what's good and what's shit

Where Do I Start

Now choose what you can do right now to build a little momentum in the right direction.

Keep this first step outcome-based. So rather than 'research how to write a newsletter' -> 'create a newsletter template'.

Key Takeaway:?Define new jobs with a one-pager so you have a map to work from; otherwise, we tend to get lost and lose sight of why we started.

Lydia Barrington

Founder at The Badass Collective | Train with me to unlock your peak potential in fitness, business and life.

1 年

Awesome!

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Rhys Jeffery

Helping good causes get funding @ Gravy | Co-owner of Compound Gym

1 年

Phil Shaw might be helpful for you.

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