One of our Favourites

Tune into the podcast https://soundcloud.com/user-640791704/erin-bouda/s-kfB4c0nGZTz

You are not supposed to have favourites in my line of work. You are not allowed to have a favourite expert or media because it is a little like a parent having to choose a child you love the most. You love them all right?! The thing is that I have always felt very close to this media professional because instantly her personality just clicked with the Media Stable’s in-person event #MeetTheMedia and we have been in regular contact for years.

Erin Bouda (Pronounced like Yoda with a B in front) the Supervising Producer for Channel Nine’s Weekend Today is our focus this week on The Experts podcast. This lady knows her stuff and is very giving as she always has been when it comes to understanding the show, the hosts, the style, the type of stories that they will be interested in. This is the key to understanding the media taking the time to understand the show and more importantly its audience.

Weekend National TV is such a different beast to the daily hustle and bustle of Monday to Friday Breakfast, Morning and Afternoon TV. There is a little more time that can be applied to a story on the Weekend. The tips and advice that Erin goes through is critical for any expert looking to influence or engage. The GOLD nuggets were rolling out from our special guest and here is a short summary of it.

“Know the Show, know the host, know the audience. Keep in mind segments are 3-4 minutes long – cant take long to pitch. Be available and say ‘YES’. Why is the story right for now? Newsjacking and put your hand up to say you have an expertise.” This advice is the real gold that any expert both experienced and novice needs to take on.

We are big fans of Erin and her work you will be able to tell when you listen to the podcast. However, you will also sense that the relationship is very mutual. Erin says it early in the podcast “the media needs the expert as much as the expert needs the media.” This statement is so true and when you can develop a mutually beneficial relationship that both parties win it is also a very successful one.