?? One-Minute Wednesday for School Marketers ??
Our team talks with schools daily, so we know most school terms, like upper school, conscious discipline, or IEP (to name a few).
Parents? Not always.
It's important to have keywords on your site and ads that align with what parents are typing and voice-typing during their search.
Because otherwise, how or why would your school show up in their search. ?
On top of using the 'right' keywords, knowing the different types and when to use them can greatly impact your visibility.
In the same way most parents might not search "TK near me", you yourself might not know the intricacies of keywords.?
We've got you!
Check out our latest blog post on keyword research detailing the what, when, why, and how to do it.
Happy researching, school marketing heroes,
Missy