??One-Minute Wednesday for School Marketers??
Hi!
?A virtual wave and warm hello to you from Texas! I'm?Missy?and will be standing in for Trevor from time to time with our quick-read tips and tricks.?
It seems that most schools are back in session with students sitting, standing, or lounging in their learning spaces. I think we all know this means fall is here or at least getting closer!
If the start of school doesn’t signify “fall” on your end, maybe it’s the arrival of pumpkin spice on coffee shop menus. I’m always surprised by the sheer number of die-hard pumpkin spice fans out there.?
And in the midst of trying to decide between iced or hot in the coffee drive-through, some parents are already looking ahead to the next school year. There's nothing quite like routine and rhythm to jumpstart parents' need for ironing out the road ahead.
Is your school’s marketing designed with each search stage in mind? It should be! It’s always a good idea to meet parents where they are in their search.
Go forth and enjoy another cup of coffee!
Missy
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Mixing things up can be helpful to parents who are overwhelmed by the sheer number of emails hitting their inbox. It seems like every department has 'send vital, must-read email' on their day's agenda.?
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