The One Million Pound Social Question!

I'm still in a festive mood; so for the The One Million Pound Social Question - you get a double-barreled question: What is the Affective Labour Strategy And Are You Getting Paid As A Thought Leader? I'll let that sink in. If you're like most experts - you have been told to share, post and email newsletters, blogs etc with valuable FREE content your entire career life - agrhhh! So relax - I want to FREE you from this dystopian future of a digital society bereft of a conscience. No longer must we condone the unpaid digital labour system, instead we should consider it an unmet and underserved idea that requires our full attention.

I want to FREE you from this dystopian future of a society bereft of a conscience. No longer must we condone the unpaid digital labour...

Before I delve into the topic, there is an upside to digital labour, therefore, I'm excited to announce a woman who knows her worth and is gracing the Spotlight Magazine cover of the January issue. She is no other than Belinda Batdorf who won the coveted category of Most Innovative Digital Enterprise in the Global Ignite Vision Awards [G.I.V.A2021]. We share her entrepreneurial journey which is befitting of the topic in question. Belinda Malawa Batdorf, now the Co-Founder of HubbleIQ, started her entrepreneurial journey at the age of 20 in Lusaka, Zambia, Southern Africa, when she realized there was an opportunity to capitalize on imports due to a lack of industrialization. She briefly worked in television and print advertising after moving to the United States before finding her niche in technology, specifically telecommunications, cloud computing, data center management, business, and SaaS application. When she walked into a data center for the first time, Belindays says, I knew I was home!

As much as she enjoyed her job, her heart drew her back to entrepreneurship. Belinda wanted to build a platform that not only helps businesses but everyone. When Covid-19 hit Belinda and her business partner Keyvan Berenjian were working on an internet connectivity application helping people navigate internet issues. It was about empowering people to solve their internet and wifi issues.

To achieve this, they knew they needed to simplify and consumerize technical instructions so a 6th grader or even grandma could understand them.

To read Belinda's full cover story and many other inspiring articles and insights look out for the January issue - hot off the press hitting your inbox in 48 hours [that's if you've already subscribed] and if you haven't yet - you can subscribe here.

As I said in my intro, I want to free you from the agony of unpaid digital labour; as we come to the end of 2021, that's why I urge you to contemplate this exposé and consider adding it to your 2022 new year's resolution. I call this The 1 Million Pounds Social Question: What is the Affective Labour Strategy? The bigger question is 'Are You Getting Paid As A Thought Leader?' If your answer is no - then please allow me to offer you the Must-Have Knowledge any thought leader should have before sharing their expertise. This is my bid to curb the Affective Labour digital pandemic enslaving all entrepreneurs globally.

This Must-Have Knowledge has been kept under wraps for far too long. It all started with the revelation of the Cambridge Analytica exposé about how Facebook was collecting information from its users to manipulate and sell to the highest advertising bidders. While the jury is still out on what FB does with our data, the curated chaos problem you should know about now is a rise in affective labour! SAY W H A T?

My bid is to curb the Affective Labour digital pandemic enslaving entrepreneurs globally.

The Rise Of The TLC Movement?

The Cambridge Analytica saga gave rise to my TLC movement; when in 2021 I got fed up of attending workshops, live launches and VIP events in search of the silver bullet! As a social justice activist with PR and Advertising expertise, I'm privy to using the Semiotics framework to elicit meaning from information, marketing copy and visual or audio texts, verbal and non-verbal behaviours using the neuroscientific reasoning. In short - I extensively used observational research - a qualitative research method where?the target respondent/subject is observed and analysed in their natural/real-world setting. Therefore, I was quickly able to discern and pick apart the secret 'sauce' to this empire building strategy.?For myself personally; more than anyone else - because I felt strongly that community should always be first over competition!

I'm privy to using the Semiotics framework to elicit information from marketing copy and visual or audio texts, verbal and non-verbal behaviours using the neuroscientific reasoning

The Rude Awakening!

I joined several communities over the last 24 months. That's when I began to see an emerging pattern of this strange strategy being replicated in most of these communities. I even had the privilege of hearing first-hand from those community managers that tried these methods and succeeded and those that tried and did not succeed. Eventually my critical thinking and analytical skills paid off! I had a rude awakening and was able to decipher what was going on...it's the Affective Labour Strategy [A.L.S.] ! Yes!! People were being traded as the expertise commodity!

That's when I realised that a lot of unsuspecting coaches and entrepreneurs were being taken for a big ride with a cookie cutter strategy that was being sold for insane amounts of dollars - leading to a new breed of digital millionaires! BUSTED!

Let's Raise The Bar Together

We can't beat the rigged system, right? And joining them is too shady! To this end, I have since spent the last 10 months investigating and observing the patterns that were being applied. Soon I discovered how the entire system was rigged to make people believe that there was nothing they could do in their power to get to the 6-7 digit income [that their own role models were making] except through practicing the rinse and repeat methods. That was my WHAT-IF-MOMENT! And so I have spent the rest of 2021 working on putting a counter strategy to A.L.S. or at least I'll help you to do it on your own! Unless you know what they're REALLY doing, you cannot replicate it right? RIGHT!

I can of course give you a hand to navigate those steps...when you join the Thought Leadership Collective [TLC] Free Forever - Heck! I'll even PAY you ￡7-￡10k per month to do just that! HUH? – Yup – Sounds too good to be true right? And you’re right – this is a bold claim for sure…almost too ludicrous…but wait for it…

?Stuck between a rock and a hard place? You Don't Know How To Do This..?

Are you stuck between a rock and a hard place? I've been there - done that and I came out the other side! So I do know first hand how it feels to be used or duped! To be stuck between a rock and a hard place. That is why - YOU WILL NOT pay a cent to TLC. Ever heard of the saying - its better to own 10% of a ￡1,000,000 empire than to own 100% of a ￡1,000 value business? YUP! That's it.

Here is the the scathing truth! Q: What separates the 99% from the 1% is NOT talent, skills or expertise or ability [there are a lot of smart consultants and coaches who are broke. A: It's a simple mastermind harmony strategy. Let that sink in - [mind you I did not say its a get rich quick hack or tactic]! Far from it.

However, relax - you won't lose any more bucks and time doing another VIP Event, a live launch, workshop. webinar or any of that for FREE, ever! What we do is simply called Leadership Marketing. Apply To Be Considered As TLC Expert

Speaking of labour and being paid what you’re worth – I'd like to pay a special tribute to my late Virtual PA Mari Kadouri for her hard work and bravery! I met and hired Mari on PPH. I’ll always treasure her professional support and expertise! May her legacy be immortalised with a drop of this ink to make a million think.

Therefore, I want to honour her memory by ending with the below piece in memory of Mari Kadouri, a hard working digital entrepreneur who by all rights earned this shout out!

REMEMBERING Mari Kadouri: Following her illness; Mari wrote a very touching post on Facebook which I feel needs to reach more people globally. Although her post is not related to her work - but because I met her through work; I really want to use this platform to immortalise her legacy as she was such a beautiful human being, period!

P.s.She gave anyone who reads it the express permission as follows:

Please feel free to share this – if it can stop one person being “self-centred” and believing they can carry on “as normal” then the emotional drain of writing this will have been worth it! Read more

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It is my hope and prayer that you recognise Belinda and Mari who are the true heroes of this newsletter - they are The BOLD TYPES who have said NO to unpaid labour. PLUS I dedicate this newsletter to all of you who have the unmet needs of not being paid for your expertise or have been underserved by your own communities as you give and give FREE content.. Maybe you are The Coach and The Consultant, and The VA - Remember this: You are not a commodity - Its time to get paid for your labour! Let's make your work count!

Are you tired of circling around like a plane that never lands? I highly recommend you join the Thought Leadership Collective If You 're Ready To Dare-To-Be Unforgettable! It's The Only Place Where Experts Will Get Paid ￡1 million collectively to be Social!

Thanks for stopping by and reading my newsletter. As always, I’m looking for social impact authentic stories! If you are or you know someone who is a BOLD TYPE re-imagining or challenging the status quo as a thought leader in any industry – please do feel free to introduce us via DM or better still by email to [email protected]

I bid you light and abundance! Stay Bold and beautiful. Have Faith Not Fear!

Jennifer xoxo

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