One man's rubbish is another man's rental

We made it through September (well, nearly), let's all give ourselves a pat on the back! And while we are patting those backs with one hand, scroll through this week's news to learn about the latest brand taking a stab at refill as well as a novel approach to tackling litter.

>> Challenger brands

?? MOJU announced that they are now B Corp certified!

?? Notpla announced that they have successfully closed their Series A+ funding round and securing ￡20 million in equity fundraising to help advance the development of Notpla materials, achieving scalable plastic-free solution.

?? Reposit | Returnable Packaging Platform | B Corp announced their returnable platform on beauty and personal care with Arran Aromatics . Alongside this, Beauty Kitchen UK Ltd | B Corp products will also be available in the returnable packaging through Abel & Cole | B Corp? . The Reposit returnable system incentivises consumers to return their empty packaging after use with a ‘return for reward’ framework, which gives them a money-off reward redeemable against their next purchase.

>>Bigger organisations

? Decathlon announced their collaboration with AMV BBDO on their ‘Rentals for Rubbish’ campaign, allowing its customers to pay for sports gear rentals by collecting rubbish.

? Diageo announced their 90% paper-based bottle trial for Johnnie Walker Black Label at the 1820 bar in Edinburgh. In partnership with PA Consulting and PulPac , this marks Diageo’s first on-trade test of a 70cl paper-based bottle. The trial will evaluate bartender interaction and bottle performance in a bar setting, with 250 bottles being used until mid-October. While the bottles will be visible to the public, they will not be available for purchase.

In case you missed last week's deep dive into flexible plastics and why they are so hard to recycle, visit our Substack page https://read.followingthefootprints.com/ and be sure to subscribe to stay in the loop!