One Liners.

A lot of people ask me for "one liners" on different topics when it comes to sales, a throw away comment that when used at the right time can make all the difference to a customers engagement and make them question their own values. One such value is "I'll buy my insurance cheap." I've found a good one liner for this is as follows:

You want your insurance to be at its best when it pays you, not when you pay for it!! 

Think about it, we all take insurance for a reason, in case it has to pay out. In the event of a pay out you want it to be worth every penny you paid for it. So make sure you pay for a decent policy!