One Huge Reason You Might Not Be Reaching Your Audience

Imagine you’re standing in a crowded bar. You’re celebrating some end of year celebration with a group of friends / family. You’re enjoying yourself and having a merry time. Suddenly you see an old friend that you haven’t seen for years who just happens to be in the same bar as you but they seem to be making their way out of the door.

You only have a few seconds to get their attention before they’ll be gone. You don’t have time to get to them physically and the room is filled with chatter and noise.

What do you do?

Option 1 - Do you call out “Hey you in (the red hat)?”

Option 2 - Do you call out their name??

The problem with option 1 is, how many other people are going to be wearing a red hat (especially during Christmas season!). In comparison to option 2; how many people will share that specific person’s name??

This is the comparison between generalist coaching and niche coaching. Generalists tend to target everyone but connect with no one - whether it’s in their marketing, their offer, and / or their services. These factors in business all work in parrelel to one another. If your service isn’t specialised, then you’re not honing in your skills and expertise. You’ll be constantly fighting to get the attention across all markets - and that’s a huge number of competitors you have to compete and keep up with! On top of that, you’ll need to keep up with the trends and needs across all of the spaces you’re trying to occupy. This will most likely lead you to make your services cheaper or a faster, but less effective, option which will tarnish your reputation and leave you with more problems than solutions.??

The bottom line is that clients seek coaches who deeply understand their unique challenges, can offer that specialisation to tackling their issues, and offer a tailored service that can be refined and match market trends easily.

Let’s take a real-world example (names changed for privacy reasons).?

Lisa wanted to start a coaching business but feared niching down was too restrictive. After we market-mapped her niche (helping engineers transition into leadership), got her website launched, and made her offer live, she secured her first client within three weeks of launching!

In short, niching means that you build trust faster by addressing specific pain points, you attract ideal clients willing to invest in tailored solutions, and you can differentiate from the competition.

Ready to take Action?

Visit wecoach.group to see how we help coaches identify and market-map profitable niches. Ready to chat? Book your call here for the U.S. or here for Australia.