The One About Greggs, The Golden Bakery

Happy Saturday from sunny Devon!

How has your week been? With the boys back at college and school it was quiet in the house but I was busy with client calls, office decorating, getting back to the gym, and with some exciting wins along the way, I'm fired up for a great September. Client Win! This week my big shoutout goes to the super talented illustrator, Sarah Westwood ?? This week, she secured a meet-and-greet with none other than Andi Peters, landed a front-page news story thanks to her quick follow-ups, and now she has a promising TV contact lined up for the festive season. It’s a brilliant example of how timing and tenacity pay off and I am cheering her and Spocket on all the way.

Campaign of the Week

Bringing creativity into campaigns keeps things interesting and fresh, and can help to hit the mark with journalists.

I’m loving the Greggs goes gold collaboration with designer Dion Kitson! He turned the baker’s most iconic menu items into wearable jewellery to mark the 40th London Fashion Week. The catwalk models might avoid grease on their outfits, but they can still wear sausage roll stud earrings, doughnut charms, and even gold pizza slice necklaces.

Not only did it lead to delicious fashion, but media coverage across the board from The Telegraph and Express to Yahoo and beyond.

Recommendation of the Week; The Crush the Rush Podcast

Back in the summer I did a podcast interview with my friend and coach, Holly Haynes, MBA, PMP and the episode is now live. Holly is a brilliant strategist and I shared how you can start small with PR, leverage consistent media features, and practical tips for effective pitching. If you're looking for a listen this week that I hope will inspire you to get into the press, check out Crush the Rush and leave Holly a review, I know she will appreciate it.

Offer of the Week

Are you ready to take your PR strategy to the next level? Book a 60-minute one-to-one call with me, and you'll get one month free inside The Press Club to ensure you’re implementing what we discuss and seeing the success Sarah and my other members are enjoying. Interested, comment below or message me and let's get you booked in.

Wishing you all a fantastic weekend and if you have any questions, just let me know!

Natalie

Natalie Trice Publicity

P.S Not read PR School yet, find it on Amazon and take a masterclass in self publicity.

P.P.S Want to join The Press Club NOW, hit GO and get into the press faster.