One Great Studio Acquires DRT Communications to Expand Regional Reach and Create “House of Brands” across the Caribbean

One Great Studio Company Limited (1GS), a leading Caribbean digital agency, has announced the strategic acquisition of DRT Communications Limited (DRT), a renowned public relations, strategic communications, and media intelligence firm. The acquisition, valued at a total consideration of J$115 million, including a J$35 million performance-based earnout over three years.?

With Ryan Strachan , CEO of Sweat Equity Holdings, as the lead arranger of the transaction, the acquisition strengthens 1GS’s market presence across the Caribbean, positioning it as a full-service agency with expertise in digital marketing, public relations, and media monitoring. With this expansion, 1GS integrates DRT’s distinguished corporate and public sector clientele, reinforcing its revenue base and service offerings.

“At One Great Studio, our goal has always been to innovate and lead in digital marketing and brand development,” said Djuvane Browne , CEO of 1GS. “By bringing DRT Communications into our ecosystem, we are now positioned to offer a full suite of solutions that blend technology, creative storytelling, and real-time media intelligence along with tremendous opportunities that our teams’ combined expertise will bring.”

Founded in 2008, DRT has built a reputation for developing marketing communications strategies for over 100 brands. DRT pioneered regional startup success and has since been a leader in strategic communications, offering high-calibre public relations and crisis management services to top-tier Caribbean businesses, multinational corporations, and government agencies. Through media analytics, DRT has leveraged real-time consumer behaviour insights to tailor impactful communication strategies.

“This acquisition represents a defining moment for both companies,” said Danielle Terrelonge , founder of DRT. “DRT Communications has built an incredible legacy of excellence in strategic communications, and joining forces with One Great Studio allows us, as a merged business, to expand our impact locally and across the Caribbean with digital technology solutions and expertise in strategic and digital communications. By leveraging our combined strengths, we are setting the stage for a new era of innovation and excellence”

Danielle Terrelonge will continue in a leadership role as Head of Marketing Communications, PR, Strategic Communications, and Media Monitoring at 1GS, ensuring a smooth transition while maintaining the expertise and service quality that DRT clients expect. Djuvane Browne will remain CEO of 1GS.

1GS reported revenues of J$261.5 million and net profits of J$30.6 million for the 9-month ending September 30, 2024, with total assets of $655 million, cash and short-term investments totalling $245 million and only $52 million of total liabilities. The acquisition, which includes a performance-based earnout, aligns with 1GS’s strategic vision to become the Caribbean’s most dominant and globally competitive agency brand.?

All DRT employees will transition to 1GS, ensuring continuity of service while leveraging new resources and technology-driven innovations to deliver even greater value to clients. “The acquisition of DRT Communications represents a strategic investment in our future, enabling us to broaden our capabilities and deliver greater value to our clients and shareholders,” said Browne.

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About One Great Studio: One Great Studio is a leading Caribbean digital agency known for its innovative brand and technology solutions. It is a digital marketing agency helping people leverage design and technology to drive business outcomes. They offer services in app design and development, brand development, digital marketing, ecommerce, and website design and development.

About DRT Communications: Established in 2008, DRT has developed marketing communications strategies for over 100 brands, leveraging media analytics to tailor efforts based on actual customer behaviour. DRT specialises in strategic communications, delivering exceptional PR and crisis management services to top-tier Caribbean businesses, multinational corporations, and government agencies.