NO ONE WILL FOLLOW YOU IF YOU DON’T KNOW WHERE YOU ARE GOING.
In the world of branding, truer words have never been spoken. As a full-service creative studio that specializes in real estate, creating corporate brands is one of our key areas of expertise.
For Origin Properties, we began by understanding the vision of the founders, initiated a competitor analysis, market study and brand perception comparison.
With this foundation established, we developed a name and began a branding exercise that included brand modeling, brand values, and personality development.
The resulting brand positioned Origin as a new developer of distinction, added to their brand value, and created clear differentiation in the marketplace.
Bravo for including personality development! Oftentimes the front lines of branding are neglected. Details like how the company looks, sounds, breathes, and engages its audiences -- both online AND in-person -- make a significant difference on their overall impact.?