No One Ever Grew A Business By Acting Like The Competition

If buyers simply wanted what they can already get, Why would they choose you? What makes you think you're so great?

If you enter the great big market doing what everyone else is doing, you're merely a rain drop in a pond. You won't make much of a ripple.

So many enter the market to simply compete. They say, "we're better". OK, I'll bite. Better than whom?

"Well, we're Better than Company X.”

BUZZZ!!

You just promoted your competitor as the leader. If your prospect didn't know who they are, they surely do now.

Or, you may convince yourself that there is plenty of room in the market for everyone to succeed. But, is that really true? Is that really your vision? Do you simply want to get in there and scrape every day for a tiny piece of the pie?

One sure fire way to deaden your passion is to turn it into grudge work.

Truth be told, every great company found a way to change the rules of the game... or they chose to play a different game altogether.

This is the essence of differentiation. Differentiation is not simply trying to be better. It is fundamentally standing out from the crowd with a new and different SOMETHING.

A new feature on an old product isn't that. If you compete with a new set of features, someone will eventually catch up and you will find yourself back at parity in a never ending game of leap frog.

So, you can differentiate in 3 major ways:

• Different product or service
• Different business model
• Different customer experience

But, be forewarned, differentiation is hard. If it weren't, everyone would be doing it and if everyone is doing it, no one is different.

But, it's worth it.

So, start by asking yourself these questions.

• What problem(s) do I solve today?
• What problem(s) will I solve next year?
• What problem(s) do my customers actually want me to solve?

For that last one, you'll need to actually speak to people and not guess.

• What would you like to fix accomplish or avoid that the market can’t do today?
• What is a revolutionary product or service that could help you to succeed in a new way?
• Who is your very favorite vendor?
• What makes them so special to you?
• What's wrong with the way companies sell today?
• What is your vision for a better way?

Oh you can ask a lot more questions and over time you should. But, these questions alone would make you different in the eyes of a person. When it comes to being different, you're helping a future fan club to achieve something that they may never even have dreamed.

Start with customer experience. It's the easiest to achieve and it's a sure fire way to create fans. Then consider business model and never before seen product or service.

Different attracts attention.

Different attracts customers.

Different attracts investment.

Different wins.

Dream BIG!

Chuck

DISCLAIMER: Grammar and/or spelling errors in this article are because I'm me, I'm human, and I make mistakes. You've been warned. I'll agree to get over it if you will. Now, let's get back to changing the world.

#BeAnAnomaly #FindaProblemandSolveIt #ClientSuccessTrumpsEverything #RevenueFuel #sales #marketing #growth #strategy