The one emotion that will take your business to new heights
Nand Kishore Chaudhary (NKC)
Social Entrepreneur, Chairman & Managing Director at Jaipur Rugs
People often ask me what is the secret to success. These people are usually looking for some business formula or method that will translate into overnight success. Not only do these folks realize that there is no such thing as quick success but they are often unable or unwilling to understand what is the basis of true success.
When I give my answer, many think I am joking. That is because I believe that any organization that wants to succeed in this day and age must include love as the foundation of its culture. In my opinion, nothing worthwhile happens without love – and that includes developing a good business plan.
After graduating from college, I had to make a very important decision. Choosing the safe path would have given me a steady job and financial security. This would be the dream of any young person. Yet, I was not convinced that this was the path that I was meant to follow.
I struggled with my choice but eventually decided that I could not be happy in a standard 9 to 5 type of job. After much reflection and thought I realize that my dreams lay in the rural artisans who create carpets.
Having observed these artists since I was young, I was very familiar with their work and lifestyle. It became my passion to make sure that these the skills that these people possess were nurtured and preserved.
This all came from a place of love. Of course, I needed to support myself and my growing family, but that need was secondary to the work of promoting rural craftspeople and their art.
Traditional business people laughed at me when they discovered how I was running my business. But these people did not understand because they operated not with their hearts but with their egos. I can’t blame them because that is how business has always been traditionally run.
Even after all this time and success to back up my experiment, some people still do not understand this concept of having love as a basis of everything you do in business. Fortunately, many people are waking up to conscious capitalism and are realizing that profits can no longer reign supreme over people.
With love comes trust. Placing trust in someone or something is one of the hardest things that we can do in life. When we trust someone fully, then we become vulnerable. If things go as planned, then it is good. But if we are cheated, then we are heartbroken.
During my years, I have trusted people and I have been cheated. But one thing I did not do is to lose sight of the love in everything. I trust and love my workers. As a result, I receive the same back. When employees feel they are trusted, they will give you loyalty and work hard to complete your mission. There are times when the trust is broken but you cannot let that bring you down because the rewards of infusing love in everything you do is well worth it.
SBZ is the manufacturer & exporter of Hand made Woolen carpets. We also make custom design carpets of any size & color .
5 年Mr. Nand Kishore, after going through your way of doing business i must say that in today's environment & business culture it is almost impossible to do the business you did because in 9 out of 10 times you will be cheated for trust. Today as a society it has become more difficult to trust in this cut throat competition. Indeed you have shown a positive ray of hope for new generation.?
Executive VP Growth @ Kaleen Rugs | Business Development Expert
5 年Dear NKC Sir, Your journey is an ocean of experiences, one has so much to learn, adapt and implement. I wish to spend maximum time in learning, adapting and implementing in Jaipur Rugs, along with spreading your vision across covered with love and the way you nurture relations as well as your employees. Not possible without your guidance and support... Loving JR...
Building & Leading Winning Teams || Director Sales, Oracle|| Ex (Gartner, Xerox, Schneider Electric)|| Life Long Learner
5 年Powerful and high impact NKC??
Founder director Kitchen By Design
5 年Wonderful advice yet takes real courage within to implement!!! Thank you for the very inspirational piece !!????
Strategy | Analytics | Management | Operations | Customer Experience CX | Customer Service CS
5 年Dear Mr Nand Kishore Chaudhary, it's a great achievement in itself when people praise an individual in the comments section for who he/she is and not what he/she has written. Compliments to you for being not only the doyen of human ethos but also the patriarch of a successful business family built on trust & love. Unfortunately, the will to do something unique, and the commitment towards larger benefit of the society (including upliftment of the needy), are today seen as characteristics of "traditional" and "slow-paced" businesses. Moreover, the "entrepreneurial spirit" in some promoters gets disillusioned owing to the external influence thrust upon by investors, venture capitalists or financial institutions. This has an impact on their genuine passion (to deep dive into the subject in order to fully understand it), which gets replaced with chasing deadlines, crunching numbers and focus on EBITDA in an attempt to either reap profits or generate sufficient RoI to make a quick exit. I sincerely hope businesses will shift their perspective from 'only' making windfall profits to giving back to the society (not only as CSR compliance fulfilment but a focussed approach, instead).